Media Studies
Television & Ratings Data Resources
The Television and Ratings Data resource contains relevant databases and texts at Indiana University Bloomington, sources and keywords for researching television ratings and data, and information about prominent television rating resources, such as the Nielsen Ratings.
Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Charts can be downloaded in PNG, PowerPoint, Excel or PDF formats or embedded in web pages and can be great in papers or presentations.
How To Use Statista from COM Library
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.
Historical Television & Rating Resources
International Television & Video Almanac
Current Television & Rating Resources
Search closed captions from the TV News Archive and create a visual dashboard.
Hollywood Reporter - Television Ratings
Television Bureau of Advertising (TVB)
Provides broadcast, subscription and syndication TV ratings delivery and analyses for the current season year as well as prior five seasons. Also includes breakdowns among age groups.
Keywords
| Cable Television | Motion Picture Industry | Television | Television Broadcasting |
| Digital Media | Television Programming | Streaming Television | Network |
| Teleprogramming | Television Station | Viewer/Audience | Educational Television |
Databases
- Television News ArchiveIndexes evening broadcasts from ABC, ABC Nightline, CBS, CNN, NBC and PBS. Online video is available for CNN news broadcasts from 1999 to the present.
- Film & Television Literature Index with Full TextFull-text and bibliographic coverage from scholarly and popular sources, spanning the entire spectrum of film and television studies.
Suggested Readings
Ratings Analysis by ISBN: 0805854096Publication Date: 2005-10-18Ratings Analysis: The Theory and Practice of Audience Researchprovides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume: *illustrates applications of audience research in advertising, programming, financial analysis, and social policy; *describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently availab≤ and *discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including people working in advertising, electronic media, and related industries, Ratings Analysisalso has much to offer academics, critics, policy-makers, and students of mass media.
Television and New Media: Must-Click TV by ISBN: 9780415802376Publication Date: 2010-08-30We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book examines the ways that television programming has changed--transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings, but also to move viewers through the different divisions of a media conglomerate. Organized around key industrial terms--platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV.
Television on Demand: Curatorial Culture and the Transformation of TV by ISBN: 9781441193988Publication Date: 2017-06-01Since 2010 "curation" has become a marketing buzzword. Wrenched from its traditional home in the world of high art, everything from food to bed linens to dog toys now finds itself subject to this formerly rarified activity. Most of the time the term curation is being inaccurately used to refer to the democratization of choice - an inevitable development and side effect of the economics of long tail distribution. However, as any true curator will tell you - curation is so much more than choosing - it relies upon human intelligence, agency, evaluation and carefully considered criteria - an accurate, if utopian definition of the much-abused and overused term. Television on Demand examines what happens when curation becomes the primary way in which media users or viewers engage with mass media such as journalism, music, cinema, and, most specifically, television. Mass media's economic model is based on mass audiences - not a cornucopia of endless options from which individuals can customize their intake. The rise of a curatorial culture where viewers create their own entertainment packages and select from a buffet of viewing options and venues has caused a seismic shift for the post-network television industry - one whose ultimate effects and outcomes remain unknown. Curatorial culture is a revolutionary new consumption ecology - one that the post-network television producers and distributors have not yet figured out how to monetize, as they remain in what anthropologists call a "liminal" state of a rite of passage - no longer what they used to be, but not yet what they will become.
Nielsen Ratings
What Are Nielsen Ratings?
Beginning in the 1950s, Arthur Charles (A.C.) Nielsen developed a system for rating the popularity of American television programs and series (Britannica - Nielsen Ratings). Nielsen Ratings:
- Measure the popularity of a variety of television programs in the United States market
- Indicate the audience size and composition of programming, but are not qualitative evaluations of whether or how much they are liked
Current Nielsen Research:
Historical Nielsen Research Sites & Resources:
This guide was adapted from the following resources:
- Television & Media Management from Drexel University Libraries
- American Television History from University of California Los Angeles
- Finding Nielsen Ratings from Depaw University Libraries
- Nielsen Ratings from Penn State University Libraries