Skip to Main Content

Media Studies

Media Studies refers to the broad range of interdisciplinary subjects focusing on media culture and production.

Television & Ratings Data Resources

The Television and Ratings Data resource highlights relevant databases, sources, texts, and keywords for researching television ratings and data, along with information about prominent television rating resources, such as the Nielsen Ratings.


Statista provides statistical data on topics such as media, business, politics, society, technology, and education. The types of sources provided include market reports, trade publications, scientific journals, and government databases. You can download charts as a PNG, PowerPoint, Excel or PDF. You can also embed data in web pages, papers, or presentations. For more information about Statista, explore the College of the Mainland's Statista Guide or watch Statista's introduction video below:

Video: Get started with Statista. Statista (2022).

MRI Simmons & Simmons OneView

Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on U.S. adult consumers based on national surveys. The data includes consumer demographics (age, gender, income, etc.), consumer psychographics (behavior, attitudes, etc.), and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions. For more information, watch the introductory video below:

Video: Introducing Simmons Insights. MRI-Simmons (2018).

Television & Rating Resources

For historical ratings, use the International Television & Video Almanac. For current ratings, explore the following:


  • Cable Television
  • Digital Media
  • Educational Television
  • Motion Picture Industry
  • Network
  • Streaming Television
  • Teleprogramming
  • Television
  • Television Broadcasting/Programming/Station
  • Viewer/Audience


Suggested Readings

Nielsen Ratings

What Are Nielsen Ratings?

Beginning in the 1950s, Arthur Charles (A.C.) Nielsen developed a system for rating the popularity of American television programs and series (Britannica, Nielsen Ratings). Nielsen Ratings:

  • Measure the popularity of a variety of television programs in the United States market
  • Indicate the audience size and composition of programming, but are not qualitative evaluations of whether or how much they are liked

Nielsen Research

Citations and Further Reading

Other Ratings Resources