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Business/SPEA Library
Google is an amazing tool, but as an MBA student, you will need access to information like company and industry analysis, market research, and scholarly articles that are not freely available. The Libraries subscribe to databases that contain all of this information. Access these resources from both on- and off-campus by using the links in this guide or those on the Libraries' webpage. See the Business Databases tab for more company, industry, finance, marketing, and news and literature information.
Business Databases
Find the complete list of business databases you have access to as an IU student. Read subject posts that assist in doing certain types of business research (e.g., company, industry, marketing,finance), or explain how to locate the Wall Street Journal and other popular business publications.
Get to know these five databases:
Provides access to peer-reviewed business journals, covering all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.