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BUS X170 How Business Works

Confused about what types of information are found in which databases? Check out the Database Quick Guide.

Industry/Market Research

Understanding wider industry trends and market forces can be helpful when exploring entry into a market. Start with these databases.

Marketing Research

Try these sources for market research on consumer attitudes, behaviors and opinions

* See also the News and Business Literature Databases below for more consumer and advertising research.

News and Business Literature

IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.

Company Research

Use these databases to find out more about specific companies, but realize that new, small and/or private companies may not be covered at all, or not covered in as much depth as publicly traded companies when you do find them .

For public companies:

For private companies: