Understanding wider industry trends and market forces can be helpful when exploring entry into a market. Start with these databases.
Try these sources for market research on consumer attitudes, behaviors and opinions
* See also the News and Business Literature Databases below for more consumer and advertising research.
IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.
Use these databases to find out more about specific companies, but realize that new, small and/or private companies may not be covered at all, or not covered in as much depth as publicly traded companies when you do find them .
For public companies:
For private companies: