Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products. The library recommends for this project you choose an industry leader, so you should first figure out which consumer packages good industry you would like to focus on.
For company directories, profiles and analyses, you can start with these resources:
For information on demographics, marketing strategy and market research, start with these resources:
To access news articles and trade publication for background information, trends and case studies, use these resources: