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BUS J375 Strategic Management (Consumer Packaged Goods)

Instructor: Clendening

Consumer Packaged Goods Resources

Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products. The library recommends for this project you choose an industry leader, so you should first figure out which consumer packages good industry you would like to focus on.

Company Resources

For company directories, profiles and analyses, you can start with these resources:

Marketing Resources

For information on demographics, marketing strategy and market research, start with these resources:

News and Literature Resources

To access news articles and trade publication for background information, trends and case studies, use these resources: