Business A-Z List
Consumer Research
- Mintel ReportsMarket research reports covering US and International markets with an emphasis on consumer products and industries. See this video for an overview of this database.
- Simmons InsightsData on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits
- SimplyAnalyticsWeb-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.
- Passport GMID: Global Market Information DatabaseIn-depth reports on consumer, industrial, and service markets around the world, searchable by industry, country, consumer, company, and geographic region.
- StatistaConsolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.
- SMA: Sports Market AnalyticsMarket research from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from various magazines.
- BizminerAccess to industry and area specific financial benchmarks for over 5,000 industries and market statistics for more than 9,000.
- ABI/INFORM CollectionUse Advanced Search. Select "Market Report" and "Market Research" under document type.
- Business Source CompleteRegional, national and international business, financial, banking and industry publications.
Advertising
- WinmoProvides competitive intelligence and prospecting data on advertisers and advertising agencies.
- VivvixTool that allows users to view a top-level summary of the multi-media advertising marketplace. Monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.
Please note: Access is permitted for IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU.
Demographics and Spending
- SimplyAnalyticsWeb-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.
- Social ExplorerProvides access to data maps, profile reports, demographic data, and data elements and variables. Includes interactive tools that allow users to create and share maps, presentations and tables, or compare and analyze data.
- US Census Bureau's Community SurveysSearch by County to find demographic information on wages, education, housing and more.
- US Bureau of Labor Statistics Consumer Expenditure SurveyThe Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. The CE program provides these data in tables, LABSTAT database, news releases, reports, and public use microdata files.
- US Bureau of Labor Statistics American Time Use Survey (ATUS)The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.