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Market research reports covering US and International markets with an emphasis on consumer products and industries. See this video for an overview of this database.
Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.
Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.
In-depth reports on consumer, industrial, and service markets around the world, searchable by industry, country, consumer, company, and geographic region.
Please note: Access is permitted for IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. In-depth reports on consumer, industrial, and service markets around the world, searchable by industry, country, consumer, company, and geographic region. The Global Market Information Database (GMID) offers business intelligence reports on countries, companies, markets and consumers; it covers over 350 markets and 207 countries.
Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.
Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
Market research from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from various magazines.
Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting and marketing.
Provides a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.
Allows users to break down information by category, parent, company, subsidiary and brand.
Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.
Provides access to data maps, profile reports, demographic data, and data elements and variables. Includes interactive tools that allow users to create and share maps, presentations and tables, or compare and analyze data.
Includes access to current and historical demographic data.
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. The CE program provides these data in tables, LABSTAT database, news releases, reports, and public use microdata files.
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
