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Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Please note: Euromonitor allows access to IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries
Regional, national and international business, financial, banking and industry publications.
Provides access to peer-reviewed business journals, covering all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886.
Allows users to research employment opportunities, compile data on benefits and compensation, learn about corporate strategies, and other topics from a local and regional perspective. Includes major business tabloids, magazines, daily newspapers, wire services, and area business publications.
Also includes hard-to-find local and regional business publications with news about local companies, analysis, and information on local markets.
Business Source Complete, ABI/INFORM and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.
For this concept | Start with words like |
Generation Z | ("generation z" or genz) |
Consumer psychology | ("consumer attitudes" or "consumer behavior") |
Purchase drivers | ("purchase intention" or "path to purchase" or "willingness to pay") |
Mobile/online shoppping | (mobile or online) and (shop* or purchas*) |
Mobile payments | (fintech or "financial technology" or "mobile banking") |
Marketing | (marketing or advertising) |
Examples:
("consumer attitudes" OR "consumer behavior") AND (mobile OR online) AND (shop* OR purchas*)
(clothing or apparel) AND ("purchase intention" or "path to purchase" or "willingness to pay")
For industry and market reports and analyses, use these resources:
Access to market research reports that cover life sciences, sensors, materials, environment and sustainability, commerce, and publishers. Provides the latest trends, opportunities, challenges, and innovations emerging within these landscapes.