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Business/SPEA Library
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Marketing Resources
- Mintel Reports
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Reports that include consumer preferences for retail and marketing strategies to specific generations. To get started with this database, see this video. - Passport GMID: Global Market Information Database
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Please note: Euromonitor allows access to IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries - Simmons Insights
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Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits - Statista
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Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts. - Winmo
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Provides competitive intelligence and prospecting data on advertisers and advertising agencies. - Vivvix
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Provides a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. For help using this resource, see this guide from Boston University.
- Business Source Complete
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Regional, national and international business, financial, banking and industry publications. - ABI/INFORM Dateline
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Allows users to research employment opportunities, compile data on benefits and compensation, learn about corporate strategies, and other topics from a local and regional perspective. Includes major business tabloids, magazines, daily newspapers, wire services, and area business publications. - EBSCO Management Collection
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Full text articles from 1,200 business sources and 10,000 company profiles.
Business Source Complete, ABI/INFORM and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.
| For this concept | Start with words like |
| Generation Z | ("generation z" or genz) |
| Consumer psychology | ("consumer attitudes" or "consumer behavior") |
| Purchase drivers | ("purchase intention" or "path to purchase" or "willingness to pay") |
| Mobile/online shoppping | (mobile or online) and (shop* or purchas*) |
| Mobile payments | (fintech or "financial technology" or "mobile banking") |
| Marketing | (marketing or advertising) |
Examples:
("consumer attitudes" OR "consumer behavior") AND (mobile OR online) AND (shop* OR purchas*)
(clothing or apparel) AND ("purchase intention" or "path to purchase" or "willingness to pay")
Industry/Market Resources
For industry and market reports and analyses, use these resources:
- IBISWorld
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A comprehensive collection of Industry Market Research and Industry Risk Ratings. - MarketLine Advantage
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Original industry and company reports based on published research and primary and secondary data sources. - Mergent Intellect
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To access Dun & Bradstreet's First Research industry reports, scroll down on the home page and select "First Research." You will be prompted to enter your IU email address. You will then be routed to the search page for the industry reports where you can search by keyword or NAICS or SIC code. - Passport GMID: Global Market Information Database
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In-depth reports on consumer, industrial, and service markets around the world. - Frost & Sullivan Growth Partnership Services
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Full-text access to international industry-specific databases including healthcare, telecom, IT, transportation, electronics, and semiconductors. - BCC Research
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Access to market research reports that cover life sciences, sensors, materials, environment and sustainability, commerce, and publishers. Provides the latest trends, opportunities, challenges, and innovations emerging within these landscapes.