Library Research Guides: MSCH A301 Media and Consumer Behavior: Home

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Subjects: Business, Public and Environmental Affairs

Marketing Resources

Mintel Reports
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Reports that include consumer preferences for retail and marketing strategies to specific generations. To get started with this database, see this video.
Passport GMID: Global Market Information Database
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Please note: Euromonitor allows access to IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries
Simmons Insights
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Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.
Statista
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Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.
Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
Winmo
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Provides competitive intelligence and prospecting data on advertisers and advertising agencies.
Advertising Insights
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Provides a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. For help using this resource, see this guide from Boston University.
Allows users to break down information by category, parent, company, subsidiary and brand.

Business Source Complete
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Regional, national and international business, financial, banking and industry publications.
Provides access to peer-reviewed business journals, covering all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886.
ABI/INFORM Dateline
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Allows users to research employment opportunities, compile data on benefits and compensation, learn about corporate strategies, and other topics from a local and regional perspective. Includes major business tabloids, magazines, daily newspapers, wire services, and area business publications.
Also includes hard-to-find local and regional business publications with news about local companies, analysis, and information on local markets.
EBSCO Management Collection
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Full text articles from 1,200 business sources and 10,000 company profiles.

Business Source Complete, ABI/INFORM and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.

For this concept	Start with words like
Generation Z	("generation z" or genz)
Consumer psychology	("consumer attitudes" or "consumer behavior")
Purchase drivers	("purchase intention" or "path to purchase" or "willingness to pay")
Mobile/online shoppping	(mobile or online) and (shop* or purchas*)
Mobile payments	(fintech or "financial technology" or "mobile banking")
Marketing	(marketing or advertising)

Examples:

("consumer attitudes" OR "consumer behavior") AND (mobile OR online) AND (shop* OR purchas*)

(clothing or apparel) AND ("purchase intention" or "path to purchase" or "willingness to pay")

Industry/Market Resources

For industry and market reports and analyses, use these resources:

IBISWorld
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A comprehensive collection of Industry Market Research and Industry Risk Ratings.
MarketLine Advantage
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Original industry and company reports based on published research and primary and secondary data sources.
Mergent Intellect
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To access Dun & Bradstreet's First Research industry reports, scroll down on the home page and select "First Research." You will be prompted to enter your IU email address. You will then be routed to the search page for the industry reports where you can search by keyword or NAICS or SIC code.
Passport GMID: Global Market Information Database
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In-depth reports on consumer, industrial, and service markets around the world.
Frost & Sullivan Growth Partnership Services
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Full-text access to international industry-specific databases including healthcare, telecom, IT, transportation, electronics, and semiconductors.
Frost & Sullivan provides research and analysis in new market opportunities for corporate growth. Frost & Sullivan covers the following markets and sectors:

Aerospace & Defense

Automotive & Transportation

Chemicals, Materials & Food
Chemicals & Materials
Food & Beverages

Energy & Power Systems Energy & Power
Power Supplies & Batteries

Environmental & Building Technologies
Building Management Technologies
Environmental

Healthcare
Clinical Diagnostics
Drug Discovery Technologies
Healthcare & Life Sciences IT
Medical Devices
Medical Imaging
Patient Monitoring
Pharmaceutical & Biotechnology

Industrial Automation & Electronics
Automatic Identification & Security
Electronic Devices
Industrial Automation & Process Control
Power Transmission
Semiconductors
Sensors & Instrumentation
Surface Mount Technologies
Test & Measurement

Information & Communication Technologies
Communications Services
Conferencing & Collaboration
Contact Centers
Digital Media
Enterprise Communications
IP Communications
IT Services & Applications
Mobile & Wireless Communications
Network Security
Next Generation Carrier Infrastructure
Smart Cards
Space & Communications
BCC Research
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Access to market research reports that cover life sciences, sensors, materials, environment and sustainability, commerce, and publishers. Provides the latest trends, opportunities, challenges, and innovations emerging within these landscapes.

MSCH A301 Media and Consumer Behavior

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Business/SPEA Library

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Marketing Resources

Industry/Market Resources

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