Library Research Guides: BUS C106 Business Presentations Honors: General Mills ITP

Health & Wellness Food Market

Mintel Reports
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See reports on Consumer Approaches to Healthy Eating,Healthy Lifestyles and Consumer Approach to Nutrition.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.

Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Statista
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Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.
Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
MRI-Simmons Insights
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See who is trying to eat more healthfully, who believes breakfast is very important, and more.
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.
SimplyAnalytics
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Find data on consumers who try to eat a healthy breakfast, those who make food choices based on health rather than weight loss, and more.
Allows users to:
-Access thousands of demographic, business, and marketing data variables.
-Develop interactive thematic maps and export high-resolution images to word processing or presentation software.
-Select, sort, and compare data across multiple locations and build custom reports that can be exported to a spreadsheet for additional functionality.
-Explore historical census data to understand how regions change over time and use estimates and projections to analyze current and future trends.
-Make informed personal and business-related decisions by asking questions like “what are the social and demographic characteristics of my neighborhood?” and “where should I locate my retail store?”
Social Explorer
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Access to data maps, profile reports, demographic data, and data elements and variables. Includes interactive tools that allow users to create and share maps, presentations and tables, or compare and analyze data. Includes access to current and historical demographic data.

Breakfast Cereal & Granola Industry

IBISWorld
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See reports on Cereal Production in the US and Snack Food Production in the US.
Mintel Reports
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See reports on Hot and Cold Cereal,Breakfast Foods,Approach to Breakfast,andSnack, Nutrition and Perfomance Bars.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.

Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Passport GMID: Global Market Information Database
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See the report on Breakfast Cereals in the US, as well as psychographic profiles of consumers in the US.
MRI-Simmons Insights
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See who buys which brands of cereal and granola bars and more.
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.

Company/Competitors and Marketing

MarketLine Advantage
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See the company profile for General Mills for information on the company, including a SWOT, and links to profiles of main competitors.
MarketLine offers a collection of company, industry, financial, product and country information, research and data extending over all major marketplaces and industries. A searchable online business information service using published desk research and secondary data sources to create three different types of profiles. Company profiles include company overviews, business descriptions, company history, executive listings, product listings, locations, news, and commentary. Industry profiles contain: 5-year historical and 5-year forecast market values and/or volumes; market segmentations; company and/or product market shares; explanatory text identifying major trends and significant growth points; and analysis of each market's competitive landscape, including main players, distribution channels, and regulatory issues. Each country profile includes a description of the country's economic performance and GDP, an assessment of its potential for development, and detailed market and industry analysis of the country's business environment. Profiles are supplemented by a "news & comment" section.
Passport GMID: Global Market Information Database
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See the report on Breakfast Cereals in the US for market shares for General Mills and its competitors.
Mintel Reports
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Please note: Mintel allows access for IUB faculty, staff, and students only. Market research reports covering US and International markets with an emphasis on consumer products and industries. Note: Users must create a personal profile in order to download content from Mintel. Please see more below for additional instructions.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.

Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Statista
This link opens in a new window
Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.
Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
Vivvix
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See the advertising spend for General Mills and its competitors at the company, brand or product level.
Allows users to break down information by category, parent, company, subsidiary and brand.
MRI-Simmons Insights
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Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.

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BUS C106 Business Presentations Honors

Health & Wellness Food Market

Breakfast Cereal & Granola Industry

Company/Competitors and Marketing

Featured Databases

IU Libraries

BUS C106 Business Presentations Honors

Health & Wellness Food Market

Breakfast Cereal & Granola Industry

Company/Competitors and Marketing

Social media

Additional resources

Featured Databases

IU Libraries