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Please note: Mintel allows access for IUB faculty, staff, and students only. Market research reports covering US and International markets with an emphasis on consumer products and industries. Note: Users must create a personal profile in order to download content from Mintel. Please see more below for additional instructions.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.
Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
Market research from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from various magazines.
Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting and marketing.
These sources capture a wide variety of publication types (academic research, popular press, trade publications) on a range of topics, including marketing and consumer research.
Language matters when searching these sources! Looking for information on what causes consumers to purchase a particular product? Try including "purchase intention" (with the quotes) in your search. Wondering how much more a green product is worth? Try the phrase "willingness to purchase" (with the quotes), along with a variety of synonyms like (green or sustainable or environmentally-friendly), like this:
"willingness to purchase" AND (green or sustainable or environmentally-friendly)
Regional, national and international business, financial, banking and industry publications.
Provides access to peer-reviewed business journals, covering all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886.
Access to thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports, and major news sources. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Comprised of ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline. Notable periodicals include The Economist, Sloan Management Review, and the Wall Street Journal.
Here is a table with more useful search language. It's not exhaustive, but should give you some good places to start. For more tips, see the Effective Searching tab in this guide.
For this concept | Start with search strings like |
Gen Z | ("Gen Z" OR GenZ OR "generation z") |
socially responsible companies | ("mission driven retail" OR sustainab* or eco* or "fair trade") |
Consumer psychology | ("consumer attitudes" or "consumer behavior") |
Purchase drivers | ("purchase intention" or "path to purchase" or "willingness to pay" or "shopping journey") |
Mobile/online shopping | (mobile or online or ecommerce) and (shop* or purchas*) |
Marketing | (marketing or advertising) |
"grass roots" Marketing | ("word of mouth" OR EWOM OR influencer) |
More examples:
("Gen Z" OR GenZ OR "generation z") AND (marketing OR advertising)
("purchase intention" OR "path to purchase" OR "willingness to pay" OR "shopping journey") AND ("word of mouth" OR EWOM OR influencer)
** (You don't have to captialize AND and OR; it just helps make the search strings more readable)
Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.
Allows users to:
-Access thousands of demographic, business, and marketing data variables.
-Develop interactive thematic maps and export high-resolution images to word processing or presentation software.
-Select, sort, and compare data across multiple locations and build custom reports that can be exported to a spreadsheet for additional functionality.
-Explore historical census data to understand how regions change over time and use estimates and projections to analyze current and future trends.
-Make informed personal and business-related decisions by asking questions like “what are the social and demographic characteristics of my neighborhood?” and “where should I locate my retail store?”
For industry and market reports and analyses, use these resources:
Full-text access to international industry-specific databases including healthcare, telecom, IT, transportation, electronics, and semiconductors.
Frost & Sullivan provides research and analysis in new market opportunities for corporate growth. Frost & Sullivan covers the following markets and sectors:
Aerospace & Defense
Automotive & Transportation
Chemicals, Materials & Food
Chemicals & Materials
Food & Beverages
Energy & Power Systems Energy & Power
Power Supplies & Batteries
Environmental & Building Technologies
Building Management Technologies
Environmental
Healthcare
Clinical Diagnostics
Drug Discovery Technologies
Healthcare & Life Sciences IT
Medical Devices
Medical Imaging
Patient Monitoring
Pharmaceutical & Biotechnology
Industrial Automation & Electronics
Automatic Identification & Security
Electronic Devices
Industrial Automation & Process Control
Power Transmission
Semiconductors
Sensors & Instrumentation
Surface Mount Technologies
Test & Measurement
Information & Communication Technologies
Communications Services
Conferencing & Collaboration
Contact Centers
Digital Media
Enterprise Communications
IP Communications
IT Services & Applications
Mobile & Wireless Communications
Network Security
Next Generation Carrier Infrastructure
Smart Cards
Space & Communications
Access to market research reports that cover life sciences, sensors, materials, environment and sustainability, commerce, and publishers. Provides the latest trends, opportunities, challenges, and innovations emerging within these landscapes.