Description of Page
This page is designed to provide essential background for the Abercrombie & Fitch case. While not all of the information presented will be directly included in your presentation, it offers valuable context to help you better understand your audience and refine your strategic approach. The questions presented are meant to get you thinking about potential search terms or research avenues.
Authentic, Socially Conscious and Inclusive Branding
- Describe recent campaigns by Abercrombie such as "Curve Love" and "Abercrombie Today"
- Describe some approaches Abercrombie & Fitch has taken to courting the following demographics: Gen Z, LGTBQ+ communities, Teens and Tweens, Millennials
- Describe "the Creator Suite" by Abercrombie & Fitch and how its tiered awards structure
Resources
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Mintel ReportsReports of note: Marketing to Gen Z, Marketing to LGTBQ+ communities, Lifestyles of Gen Alpha, Fashion: Inclusivity and Diversity
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StatistaReports of note: "Brand KPIs for fashion stores: Abercrombie & Fitch in the United States", "Brand KPIs for everyday fashion: Abercrombie & Fitch in the United States",
The Men's and Women's Clothing Market Today
- What are the key motivators for consumer loyalty in fashion retail today?
- What are the dominant business models in retail clothing today (e.g., fast fashion, direct-to-consumer, subscription)?
- How are retailers managing inventory and supply chain challenges in a post-pandemic, climate-conscious world
- What innovations in materials (e.g., biodegradable fabrics, smart textiles) are shaping the future of fashion?
Resources:
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IBISWorldReports of note: Men's Clothing Stores in the US, Online Women's Clothing Sales in the US, Online Designer Clothing Sales in the US, Plus-Size Women's Clothing Stores in the US
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Mintel ReportsReports of Note: Adult Clothing- US- 2024, Women's Clothing- US- 2023, State pf Retail & eCommerce- US- 2023
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StatistaReports of note: "Brand KPIs for fashion stores: Abercrombie & Fitch in the United States", "Brand KPIs for everyday fashion: Abercrombie & Fitch in the United States", "Apparel Market in the US", "Fashion Commerce in the US"
Abercrombie and Fitch as a stock investment
- What are some strengths, weaknesses, opportunities and threats that affect Abercrombie and Fitch from an outside investment point of view?
- What do analysts say about Abercrombie’s earnings potential and valuation metrics (e.g., P/E ratio, EPS growth)
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What strategies is Abercrombie and Fitch pursuing to court investors? Examples: international expansion to what countries, raising guidance
Resources
Brand History and Legacy of Mike Jeffries
Abercrombie & Fitch has a long history as a company. Over the last 20 years its history has been shadowed by Mike Jeffries, who was CEO from 1992-2014. The former CEO who is often credited on bringing the brand to the center of pop culture
- What was Jeffries' approach to the brand while he was CEO?
- What controversies exist in the media today involving Jeffries?
- Given the company's history, what are some solutions or process that Abercrombie & Fitch might avoid?
Resources
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Business Source Complete
Regional, national and international business, financial, banking and industry publications.
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ABI/INFORM Collection
Access to thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports, and major news sources. Its international coverage gives researchers a complete picture of companies and business trends around the world.