A strong speech is centered around a clear claim. Your claim should be arguable and not just state the topic of your speech. Some differences between the topics and claims are as follows:
A TOPIC:
A CLAIM:
For more information on the difference between topics and claims, please see this video.
Please see this video for help starting your argument
Please see this video for a good student example of how to anchor your invitational argument in commonplaces (a major goal of your assignment).