
Understanding the local context is key to successful business, A PESTLE analysis considers how various factors affect the marketplace and is used by companies and other organizations as a basis for strategic decision making and marketing, among other things. While business decisions are often financially motivated, the six factors considered in a PESTLE (political, economic, sociocultural, technological, legal and environmental) consider the broader context in which the organization is operating, rather than focusing exclusively on the monetary. A PEST analysis, as you would expect, just includes the political, economic, sociocultural, technological aspects of a country.
You can find a PESTLE or a PEST for most countries in Marketline or Passport GMID (you may need to check both). You can also get Political Risk Reports from Business Source Complete.
Original industry and company reports based on published research and primary and secondary data sources.
MarketLine offers a collection of company, industry, financial, product and country information, research and data extending over all major marketplaces and industries. A searchable online business information service using published desk research and secondary data sources to create three different types of profiles. Company profiles include company overviews, business descriptions, company history, executive listings, product listings, locations, news, and commentary. Industry profiles contain: 5-year historical and 5-year forecast market values and/or volumes; market segmentations; company and/or product market shares; explanatory text identifying major trends and significant growth points; and analysis of each market's competitive landscape, including main players, distribution channels, and regulatory issues. Each country profile includes a description of the country's economic performance and GDP, an assessment of its potential for development, and detailed market and industry analysis of the country's business environment. Profiles are supplemented by a "news & comment" section.
Please note: Euromonitor allows access to IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries
Regional, national and international business, financial, banking and industry publications.
Provides access to peer-reviewed business journals, covering all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886.
If you created your MyEBSCO account using your @indiana.edu email address, you will need to update the address to your @iu.edu email address before December 31, 2025.
Follow the link for your country of choice and click the PDF button in the white box below the header that says "Country Summary." Choose "Save as PDF" in the print dialogue box that appears and click "Save."
| Burundi | Democratic Republic of the Congo | Kenya | Republic of the Congo | Rwanda | ||||
| Somalia | South Sudan | Uganda | Tanzania |