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BUS D271 Developing Economics with an emphasis on Africa - Kanyi

EAC

Country Reports

 

Rainbow-colored logo showing the 6 facets fo PESTLE: Political, Economic, Social, Technological, Legal and Environmental

Understanding the local context is key to successful business, A PESTLE analysis considers how various factors affect the marketplace and is used by companies and other organizations as a basis for strategic decision making and marketing, among other things. While business decisions are often financially motivated, the six factors considered in a PESTLE (political, economic, sociocultural, technological, legal and environmental) consider the broader context in which the organization is operating, rather than focusing exclusively on the monetary. A PEST analysis, as you would expect, just includes the political, economic, sociocultural, technological aspects of a country.

You can find a PESTLE or a PEST for most countries in Marketline or Passport GMID (you may need to check both). You can also get Political Risk Reports from Business Source Complete.

CIA WORLD FACTBOOK SUMMARIES

Follow the link for your country of choice and click the PDF button in the white box below the header that says "Country Summary." Choose "Save as PDF" in the print dialogue box that appears and click "Save."

Burundi Democratic Republic of the Congo Kenya Republic of the Congo Rwanda
Somalia South Sudan Uganda Tanzania