SOAD M450 Profiling the Apparel Customer

Companies market their products and services to consumers. In order to do that effectively, they collect data on those consumers. Marketing research can involve research on ad campaigns themselves, consumer responses to advertising, consumer behaviors and preferences and even pure demographic information from the US Census Bureau. This research is helpful in understanding

• who we can expect to be interested in a certain product
• how to market to certain groups of people
• current trends in consumer preferences and behaviors
• the size of potential target markets
• and more