Library Research Guides: BUS M355 Topics in marketing: Home

Get Help

Librarian

Ilana Stonebraker

Email Me

Subjects: Business, Economics, Public and Environmental Affairs

Business/SPEA Library

1315 E. Tenth Street, Room 150
Bloomington, IN 47405
812.855.1957
libbus@indiana.edu
Business/SPEA Library

Marketing Resources

For information on demographics, marketing strategy and market research, start with these resources:

Mintel Reports
- This link opens in a new window
Reports that include consumer and market data and analysis and marketing strategies. To get started with this database, see this video.
Passport GMID: Global Market Information Database
- This link opens in a new window
Please note: Access is permitted for IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries
Simmons Insights
- This link opens in a new window
Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions. See this video to learn how to create a quick demographic profile.
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.
Statista
- This link opens in a new window
Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.
Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.

More marketing resources

Industry/Market Resources

For industry and market reports and analyses, use these resources:

IBISWorld
- This link opens in a new window
A comprehensive collection of Industry Market Research and Industry Risk Ratings.
MarketLine Advantage
- This link opens in a new window
Original industry and company reports based on published research and primary and secondary data sources.
Mergent Intellect
- This link opens in a new window
To access Dun & Bradstreet's First Research industry reports, scroll down on the home page and select "First Research." You will be prompted to enter your IU email address. You will then be routed to the search page for the industry reports where you can search by keyword or NAICS or SIC code.
Passport GMID: Global Market Information Database
- This link opens in a new window
In-depth reports on consumer, industrial, and service markets around the world.
Frost & Sullivan Growth Partnership Services
- This link opens in a new window
Full-text access to international industry-specific databases including healthcare, telecom, IT, transportation, electronics, and semiconductors.
Frost & Sullivan provides research and analysis in new market opportunities for corporate growth. Frost & Sullivan covers the following markets and sectors:

Aerospace & Defense

Automotive & Transportation

Chemicals, Materials & Food
Chemicals & Materials
Food & Beverages

Energy & Power Systems Energy & Power
Power Supplies & Batteries

Environmental & Building Technologies
Building Management Technologies
Environmental

Healthcare
Clinical Diagnostics
Drug Discovery Technologies
Healthcare & Life Sciences IT
Medical Devices
Medical Imaging
Patient Monitoring
Pharmaceutical & Biotechnology

Industrial Automation & Electronics
Automatic Identification & Security
Electronic Devices
Industrial Automation & Process Control
Power Transmission
Semiconductors
Sensors & Instrumentation
Surface Mount Technologies
Test & Measurement

Information & Communication Technologies
Communications Services
Conferencing & Collaboration
Contact Centers
Digital Media
Enterprise Communications
IP Communications
IT Services & Applications
Mobile & Wireless Communications
Network Security
Next Generation Carrier Infrastructure
Smart Cards
Space & Communications
BCC Research
- This link opens in a new window
Access to market research reports that cover life sciences, sensors, materials, environment and sustainability, commerce, and publishers. Provides the latest trends, opportunities, challenges, and innovations emerging within these landscapes.

Company Resources

For company directories, profiles and analyses, you can start with these resources:

MarketLine Advantage
- This link opens in a new window
Original industry and company reports based on published research and primary and secondary data sources.
Pitchbook
- This link opens in a new window
Please note: New users must first register from a computer on campus. After registering, users may log into their account to access the database from anywhere. IU users must create an individual account using their iu.edu email. Access to data, research and technology covering private capital markets, including venture capital and private equity.
Mergent Online
- This link opens in a new window
Financial information for public companies.
Access to U.S. Company Data and International Company Data. Allows users to access reports on companies based around the world, searching by company name or ticker symbol, or searching across all global boundaries to find companies that match specific financial and/or textual search criteria. Also includes detailed information, such as history, property, subsidiaries, officers and directors, long-term debt, and capital stock. Financial statements are presented in "as-reported" form and in native currencies.
D&B Hoovers
- This link opens in a new window
Integrates business and financial information from data providers throughout the world.
Reference Solutions
- This link opens in a new window
Detailed business and consumer data on businesses in both the U.S. and Canada. Includes directory information, health care, and residential listings. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.
S & P Capital IQ
- This link opens in a new window
S & P Capital IQ is a web and Excel-based financial research application produced by Standard & Poor's. It organizes historical information on companies, markets, transactions, and people worldwide, provide clients with the data necessary to analyze company fundamentals, build financial models, screen for investment ideas, and execute other financial research tasks. Some user-friendly features are its chart builder, screening tools and Excel Plug-in modeling tools.

Available for IUB-affiliated users only. Requires individual registration for access. To sign up, select “New User?”. Questions related to registration should be directed to the Kelley School of Business.
PLEASE NOTE: This is a different product that S&P Global NetAdvantage Capital IQ, which is an industry survey database hat does not require setting up an account.

More Company Resources

News and Literature Resources

To access news articles and trade publication for background information, trends and case studies, use these resources:

ABI/INFORM Collection
- This link opens in a new window
Contains more than 2,890 publications, offering the latest business and financial information, management techniques, business trends, management practice and theory, corporate strategy and tactics, and the competition environment.
Comprised of ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline. Notable periodicals include The Economist, Sloan Management Review, and the Wall Street Journal.
Business Source Complete
- This link opens in a new window
Regional, national and international business, financial, banking and industry publications.
Provides access to peer-reviewed business journals, covering all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886.
Factiva
- This link opens in a new window
Contains more than 25,000 sources including The Wall Street Journal, The Financial Times, and the Dow Jones and Reuters newswires.
Nexis Uni
- This link opens in a new window
Includes articles from international newspapers, magazines, transcripts, legal research and medical journals.

BUS M355 Topics in marketing