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BUS M355 Topics in marketing

For Instructor: King

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Business/SPEA Library

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Business/SPEA Library


Marketing Resources

For information on demographics, marketing strategy and market research, start with these resources:

Industry/Market Resources

For industry and market reports and analyses, use these resources:

Company Resources

For company directories, profiles and analyses, you can start with these resources:

News and Literature Resources

To access news articles and trade publication for background information, trends and case studies, use these resources: