Skip to Main Content

Business Research for Artists & Designers

Find strategies and sources for business-related research

Art, Architecture, and Design Librarian

Profile Photo
Sarah Carter
Wells Library
East Tower
Office 956

Business Research

Business research involves three broad categories of information by which most of the databases in this guide are organized:

  • Company information, such as company profiles, financial reports, and company news.
  • Industry information, such as total industry revenue, annual and projected growth, major competitors, supply chain information, and emerging trends.
  • Consumer and marketing information, such as advertising expenditures, consumer behaviors and preferences, and demographic information. 

Business Terminology

Company codes: CUSIP, DUNS number, Ticker symbol- Unique identifiers for particular companies.

Industry codes: NAICS, SIC -Unique identifiers for particular industries.

Bonds (Corporate, Municipals, Sovereign): An investor loans money to an entity for a defined period of time; also known as fixed income.

Commodities: Raw material or agricultural product that can be bought and sold (copper, coffee, gold).

Equities: Stock or security representing ownership.

IPO (Initial Public Offering): The first sale of stock of a private company to the public.

M&A (Mergers & Acquisitions): Bringing separate companies together to form a larger one.

Market Share: A portion of the market/industry controlled by a particular company or product (usually a percentage).

Market Size: The number of potential buyers or sellers in a particular market, industry, product segment.

Revenue: Income generated from the sale of goods or services; before any costs or expenses are deducted.

Stock exchanges: AMEX, NASDAQ, New York, etc.

Stock indexes: S&P 500, Dow Jones.

SWOT Analysis: An assessment of the strengths, weaknesses, opportunities and threats that currently characterize a company or industry.