Confused about what types of information are found in which databases? Check out the Database Quick Guide.
Understanding wider industry trends and market forces can be helpful when exploring entry into a market. Start with these databases.
Access to procurement reports covering a multitude of indirect purchasing lines. Reports range from 15-20 pages, cover product/service pricing dynamics, product characteristics that affect the purchasing decision, supplier benchmarking and supply chain risks, and negotiation questions and tactics.
The first page of a report, "At a Glance," provides the recent price, forecast price, market characteristics, market risk, benchmark price, key price drivers, major vendors, vendor cost benchmarks and the Buyer Power Score.
Try these sources for market research on consumer attitudes, behaviors and opinions
Please note: Mintel allows access for IUB faculty, staff, and students only. Market research reports covering US and International markets with an emphasis on consumer products and industries. Note: Users must create a personal profile in order to download content from Mintel. Please see more below for additional instructions.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
* See also the News and Business Literature Databases below for more consumer and advertising research.
IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.
Regional, national and international business, financial, banking and industry publications.
Provides access to peer-reviewed business journals, covering all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886.
Full text access to business research journals, trade journals, dissertations, working papers, as well as key business and economics periodicals
Provides full-text access to national and international newspapers, trade publications, business newswires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, and historical market data.
Use these databases to find out more about specific companies, but realize that new, small and/or private companies may not be covered at all, or not covered in as much depth as publicly traded companies when you do find them .
For public companies:
For private companies:
Detailed business and consumer data on businesses in both the U.S. and Canada. Includes directory information, health care, and residential listings. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.
PLEASE NOTE: INDIVIDUAL REGISTRATION WITH AN OFFICIAL INDIANA UNIVERSITY EMAIL ACCOUNT IS REQUIRED TO ACCESS THIS RESOURCE. PrivCo is a source for business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.