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MSCH R429 Public Relations Campaigns

Instructor: Kang

Industry Information and Trends

Understanding wider industry trends and market forces can be helpful when advising a company. Start with these databases.

Consumer Demographics, Attitudes and Behaviors

Try these sources for information on demographics and market research on consumer attitudes, behaviors and opinions

News & Popular Press

IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.

The Business of Theater

It's called "show business" for a reason and our business-focused databases have some great articles about live theater. Search for theater or for "arts management," or browse issues of specific theater publications like Backstage or The Journal of Arts Management, Law, and Society .

Citation and Style Guides

Citation involves properly crediting the authors of information sources used in a paper or presentation. You will need to cite if sources are directly quoted and/or paraphrased or if reading a source contributed to the ideas presented. 

Always cite your sources.

Different disciplines use certain citation styles. Use these Quick Style Guides, the full citation manuals, or ask library staff for citation assistance.

 

Quick Style Guides

 

Full Style Manuals