Library Research Guides: MSCH R348 Public Relations Planning and Research: Home

Demographics and Markets

Try these sources for information on demographics and market research on consumer attitudes, behaviors and opinions

Mintel Reports
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Market research reports covering a variety of products, services and consumer groups. For help using Mintel, see this video.
Statista
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Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.

Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
SimplyAnalytics
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Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.
Simmons Insights
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Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits

Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.

Industry Trends

Understanding wider industry trends and market forces can be helpful when advising a company. Start with these databases.

IBISWorld
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A comprehensive collection of Industry Market Research and Industry Risk Ratings.
Frost & Sullivan Growth Partnership Services
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Full-text access to international industry-specific databases including healthcare, telecom, IT, transportation, electronics, and semiconductors. PLEASE NOTE: when beginning a session, users will be prompted to input their name and IU email address to access the resource.
Mergent Intellect
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To access Dun & Bradstreet's First Research industry reports, scroll down on the home page and select "First Research." You will be prompted to enter your IU email address. See the report on Performing Arts Companies, and on the Arts, Entertainment & Recreation Sector.
Passport GMID (Global Market Information Database)
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Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries

Please note: Access is permitted for IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. In-depth reports on consumer, industrial, and service markets around the world, searchable by industry, country, consumer, company, and geographic region. The Global Market Information Database (GMID) offers business intelligence reports on countries, companies, markets and consumers; it covers over 350 markets and 207 countries.
BCC Research
Covers life sciences, materials, sensors, commerce, environment and substainability collections.

News and Popular Press

IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.

Factiva
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General news and business information sources from international newswires and pictures, TV and radio transcripts,local newspapers, company reports, and media programs.
Herald Times Online
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Local newspaper for Bloomington, Indiana, and surrounding communities. Access is available via Access World News, 1988-Present (with a slight lag time for new issues). Available on and off campus.

Local newspaper for Bloomington, Indiana, and surrounding communities. Users may access the E-Edition of the HTO here --
https://heraldtimesonline-in.newsmemory.com/
Newswires
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Provides access to top world-wide news from Associated Press, United Press International, PR Newswire, Xinhua, CNN Wire, and Business Wire on a continuous basis.

This collection includes AP Financial News, AP Top News, AP WorldStream, AP U.S. Politics & Government, AP 50 State Reports, UPI Security Industry, UPI Emerging Threats, UPI Business, UPI Entertainment, UPI Sports, UPI Top News, Arabia 2000, and more. The index to the full text content in EBSCO Newswires is held for a rolling 30-day archive by EBSCO.
New York Times Online
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Access to nytimes.com and via apps. Additional access options for the New York Times are available.

IUB Affiliates: To register for access, go to http://go.iu.edu/registerNYT. Students will be prompted to provide their anticipated graduation date in order to complete the registration process. Once activated, you can access all content at NYTimes.com from a Web browser, as well as via NYTimes.com smartphone and tablet apps, from any location. Students will need to renew the IUB Group Pass annually. Faculty will need to renew every 4 years.

Unaffilated users may access up to 10 free articles (including blog posts, slide shows and other multimedia features) each month on NYTimes.com. This free, limited access resets at the beginning of each calendar month.

Smartphone and tablet apps can be downloaded for free by visiting: http://www.nytimes.com/services/mobile/index.html (Please note e-reader apps are excluded from our Academic Group Pass.)

New IUB Affiliated Users - One-Time Activation of NYTimes.com IUB Group Pass

Go to http://go.iu.edu/registerNYT
Create a NYTimes.com account using your IU email address. (Note: If you already have a NYTimes.com account using your IU email address, you may log in with those credentials)
When you see START YOUR ACCESS, the expiration time and date of your pass will appear
Go to NYTimes.com and enjoy your full access from any location
Returning IUB Affilated Users

Once you have activated your IUB Group Pass account, it should allow you full access until your expiration date with no further action on your part. However, if for any reason while on NYTimes.com you are served the message that you are reaching the limit of free articles on the site, please do the following: Make sure you are logged in to the NYTimes.com account with which you activated your Group Pass. If you log out of your account or visit NYTimes.com on a device where you are not logged in, you can simply log in to your account to continue enjoying access.

If your Group Pass has expired: Visit http://go.iu.edu/registerNYT to activate a new pass. Make sure you are logged in to the NYTimes.com account with which you activated your IUB Group Pass.

Content Availability:

1.1851-1922: unlimited article availability
2. 1923-1980: up to five articles per day per user
3. 1981-present: unlimited article availability

Additional access options for the New York Times:

1. Access to the New York Times from 2008 to the present (with a lag time of about three months) at https://libraries.indiana.edu/new-york-times-recent-proquest-digitized-newspapers
2. Digitized microfilm of the NYT with a 3-month embargo. Note: The IUB Library holds the physical microfilm for the NYT as well. The microfilm copy is especially important given that some articles are not available in the ProQuest resource because of the Supreme Court's Tasini ruling concerning the copyright rights of independent journalists and writers. ProQuest entries carry a note referring one to the microfilm copy. Information on the microlm is available at https://iucat.iu.edu/catalog/3938128.
3. Access to the New York Times from 1851 - 2013 (plus access to the Times Index from 1851 - 1993) at https://libraries.indiana.edu/new-york-times-index.
Nexis Uni
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Includes articles from local, regional, national and international newspapers, magazines, online journals, television and radio broadcasts, newswires and blogs, transcripts, and legal research, as well as federal and state cases and statutes, including U.S. Supreme Court decisions since 1790.
Wall Street Journal Online
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The Wall Street Journal Online is a New York based newspaper with a focus on business and financial news; this entry enables access to wsj.com and via their apps. Additional access options for the Wall Street Journal are available.

IUB Affiliates: The first time IUB Affiliates access the Wall Street Journal (WSJ) Online, they will be asked to register for an account. IUB Affiliates should use their IU email address to register. Every time users access the resource after, they should be logged in automatically. Following activation, IUB affiliates can go directly to the Wall Street Journal online at wsj.com or to WSJ apps and log in; you will need to enter the username and password you created when you registered.

Once activated, you can access all content from a web browser, as well as via smartphone and tablet apps, from any location. To retain access via apps and the website, IUB affiliates must validate their account every 90 days by logging in using their IU credentials via https://libraries.indiana.edu/resources/wsj.

Additional access options:

Access to the Wall Street Journal from 1889-2000 https://libraries.indiana.edu/wall-street-journal-proquest-historical-newspapers
Access to the Wall Street Journal, Eastern Edition, 1984 - current https://libraries.indiana.edu/wall-street-journal

Smartphone and tablet apps can be downloaded for free by visiting: http://now.wsj.com/mobile/

After creating an account, users will be able to save articles to their accounts, which are stored permanently in their WSJ account and can be accessed via WSJ.com from any web browser on any device. To locate saved articles on WSJ.com, after logging in, click the arrow next to your name in the right-hand corner to expand the drop-down menu, then select "Saved Articles."

Not available for Non-IUB Affiliated users.

Scholarly Articles and Research Studies

We have a wide variety of databases for scholarly articles. Some, like Academic Search Premier, are more general, while others, like the Business Source Complete, are more focused on business topics like marketing, consumer psychology and product trends.

Non-discipline-specific Databases

Academic Search (EBSCO)
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Provides full-text coverage of magazine, newspaper, and scholarly journal articles for most academic disciplines.

This multi-disciplinary database provides full text for more than 4,500 journals, including full text for more than 3,700 peer-reviewed titles. PDF backfiles to 1975 or further are available for well over one hundred journals, and searchable cited references are provided for more than 1,000 titles.
JSTOR
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Full-text of historical runs of important scholarly journals in the humanities, arts, sciences, ecology, and business.

Business-Focused Databases

Business Source Complete
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Regional, national and international business, financial, banking and industry publications.
ABI/INFORM Collection
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ABI/INFORM Complete covers over 2,890 publication titles, with more than 1,920 available in full text. International in scope, it offers the latest business and financial information, management techniques, business trends, management practice and theory, corporate strategy and tactics, and the competitive environment.

MSCH R348 Public Relations Planning and Research

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Business/SPEA Library

Research & Instruction Librarian

Demographics and Markets

Industry Trends

News and Popular Press

Scholarly Articles and Research Studies

Company Information

Scholarly and Research Studies

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