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MSCH R348 Public Relations Planning and Research

Instructor: Lee

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Business/SPEA Library

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Literature Databases

     There is a wide variety of databases that have information relating to vaccine refusal and COVID. You'll want to look in multiple databases, using multiple searches. In databases like these, the language you use when searching matters more than you might think. Here are some useful tips to start. Also see the Effective Searching tab to improve your results.

Start with phrases like these: To find consumer/patient research add one of these:

(healthcare or "medical care")

(postnatal or postpartum or perinatal) (attitudes or perceptions)
(doula or midwife) patient


Try multiple terms and combinations in several of the databases below for the best results. Examples:

  • (postnatal or postpartum or perinatal) and care and preference
  • "patient perceptions" and (postnatal or postpartum or perinatal)
  • doula and (attitude or preference or perception) not "end of life"

You'll get more results by not including all four columns in every search. Choose one term from any two or three columns to return more results.

Data on Consumers and Marketing

Search these databases to find survey data about consumer attitudes, behaviors and preferences with regard to healthcare, advertising channels and messaging, and more.