MSCH R348 Public Relations Planning and Research

Details all aspects of healthcare administration, as well as other non-clinical aspects of healthcare institution management.

Also includes full-text health reference books and encyclopedias such as American Medical Association Complete Medical Encyclopedia, Complete Guide to Prescription & Nonprescription Drugs 2012, Cornell Illustrated Encyclopedia of Health, Mayo Clinic Family Health Book.

Also includes pamphlets, booklets, special reports, original research and book excerpts. Subject areas covered include: aromatherapy, body work, childbirth, Chinese medicine, chiropractic, creative therapies, cross-cultural therapies, energy medicine, herbalism, homeopathy, mind-body medicine, naturopathy, nutrition, and osteopathy.

Medline provides access to bibliographic information that includes MEDLINE, OLDMEDLINE, as well as:

- The out-of-scope citations (e.g., articles on plate tectonics or astrophysics) from certain MEDLINE journals, primarily general science and chemistry journals, for which the life sciences articles are indexed for MEDLINE.
- Citations that precede the date that a journal was selected for MEDLINE indexing.
- Some additional life science journals that submit full text to PubMedCentral and receive a qualitative review by NLM.

MEDLINE provides authoritative medical information on medicine, nursing, dentistry, veterinary medicine, the health care system, pre-clinical sciences, and much more. Created by the National Library of Medicine, MEDLINE uses MeSH (Medical Subject Headings) indexing with tree numbers, tree hierarchy and explosion capabilities to search abstracts from over 4,600 current biomedical journals.

Provides users with access to terminology of genetics, oncology, pediatrics, pulmonology, emergency medicine, bacteriology, and laboratory medicine. Coverage of nursing and allied health is particularly strong, including full text from many of the important nursing journals.

Provides access to the international journal literature of psychology and related fields, to dissertations, and to technical reports from approximately 50 countries. More than 2200 journals in 29 languages are indexed. This database includes material relevant to psychology from such related disciplines as education, medicine, business, sociology, linguistics, law, psychiatry and anthropology.

This multi-disciplinary database provides full-text for more than 4,500 journals, including full text for more than 3,700 peer-reviewed titles. PDF backfiles to 1975 or further are available for well over one hundred journals, and searchable cited references are provided for more than 1,000 titles.

Covers the fields of science, technology, medicine, social sciences, and arts and humanities. Comprised of 21,000 titles from more than 5,000 international publishers. Exporting data to Reference Managers such as Mendeley, RefWorks and EndNote, tracking citations with Citation Overview/Tracker, analyzing journal performance with Journal Analyzer and alternative journal impact metrics SNIP and SJR are some of its unique features.

Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.

Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files. 

Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.

Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.