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Business/SPEA Library
Try these sources for information on demographics and market research on consumer attitudes, behaviors and opinions
Understanding wider industry trends and market forces can be helpful when advising a company. Start with these databases.
IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.
We have a wide variety of databases for scholarly articles. Some, like Academic Search Premier, are more general, while others, like the Business Source Complete, are more focused on business topics like marketing, consumer psychology and product trends.
Non-discipline-specific Databases
Business-Focused Databases
In addition to a company's website and investor relations page, these databases can help you learn more about a company and its competitors.
Public Companies
Private Companies
We have a wide variety of databases for scholarly articles. Some, like Academic Search Premier, are more general, while others, like the Business Source Complete, are more focused on business topics like marketing, consumer psychology and product trends.