Library Research Guides: MSCH R348 Public Relations Planning and Research: Research Sources and Strategies

Industry Information and Trends

Understanding wider industry trends and market forces can be helpful when advising a company. Start with these databases.

IBISWorld
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Try the reports on Live Performance Theaters, Performers & Creative Artists, and Concert and Event Promotion to learn about markets, trends and the economic and social forces that affect the industry.
Mergent Intellect
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To access Dun & Bradstreet's First Research industry reports, scroll down on the home page and select "First Research." You will be prompted to enter your IU email address. See the report on Performing Arts Companies, and on the Arts, Entertainment & Recreation Sector.
Performing Arts Periodicals Database
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Covers the arts and entertainment industry, including dance, film, television, drama, theatre, stagecraft, musical theatre, broadcast, circus, comedy, storytelling, opera, pantomime, puppetry, magic, and more.
GuideStar Pro
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Search for performing arts and other non-profit organizations by NTEE code and geography.

Allows users to search and filter organizations by granular income, expense, assets, and number of employees, as well as analyze an organization's year-over-year profit, revenue, expenses. Users can also verify organizations’ current IRS status with GuideStar Charity Check, and see nonprofit contractors In-depth nonprofit information is available for download, users are limited to 5,000 downloads per month.

Consumer Demographics, Attitudes and Behaviors

Try these sources for information on demographics and market research on consumer attitudes, behaviors and opinions

Mintel Reports
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Market research reports covering US and International markets with an emphasis on consumer products and industries. See this video for an overview of this database.
Statista
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Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.

Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
Simmons Insights
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Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits This video will show you how to make a demographic profile; one kind of report available here.
SimplyAnalytics
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Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.

News & Popular Press

IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.

Access World News
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Includes electronic editions of hundreds of large and small U.S. newspapers and titles worldwide. Narrow your search to Indiana to find articles from the Herald Times and also papers from Jasper, IN.

Source types include print and online-only newspapers, blogs, newswires, journals, broadcast transcripts and videos. Offers coverage at local, regional, national and international levels. Covers a range of disciplines, including political science, journalism, English, history, environmental studies, sociology, economics, education, business, health, and social sciences. Enables researchers to track subjects geographically and over time, analyze trends and statistics.
Herald Times Online
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Local newspaper for Bloomington, Indiana, and surrounding communities. Access is available via Access World News, 1988-Present (with a slight lag time for new issues). Available on and off campus.

Additional access options: access to the Herald Times Online site is available from workstations in the Wells Library.
Factiva
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General news and business information sources from international newswires and pictures, TV and radio transcripts,local newspapers, company reports, and media programs.
Nexis Uni
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Includes articles from local, regional, national and international newspapers, magazines, online journals, television and radio broadcasts, newswires and blogs, transcripts, and legal research, as well as federal and state cases and statutes, including U.S. Supreme Court decisions since 1790.
New York Times Online
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Full access to NYTimes.com from any device as well as the NYTimes.com smartphone apps. Once activated, content can be accessed from any location.

IUB Affiliates: To register for access, go to http://go.iu.edu/registerNYT. Once activated, you can access all content at NYTimes.com from a Web browser, as well as via NYTimes.com smartphone apps, from any location. The IUB Group Pass does not support access for NYTimes.com tablet apps. More info at https://libraries.indiana.edu/new-york-times-online

The Business of Theater

It's called "show business" for a reason and our business-focused databases have some great articles about live theater. Search for theater or for "arts management," or browse issues of specific theater publications like Backstage or The Journal of Arts Management, Law, and Society .

Business Source Complete
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Regional, national and international business, financial, banking and industry publications.
EBSCO Management Collection
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Full text articles from 1,200 business sources and 10,000 company profiles.
Regional Business News
Provides comprehensive full text coverage of 75 regional business journals, newspapers and newswires from all metropolitan and rural areas within the United States.

Citation and Style Guides

Citation involves properly crediting the authors of information sources used in a paper or presentation. You will need to cite if sources are directly quoted and/or paraphrased or if reading a source contributed to the ideas presented.

Always cite your sources.

Different disciplines use certain citation styles. Use these Quick Style Guides, the full citation manuals, or ask library staff for citation assistance.

Quick Style Guides