Understanding wider industry trends and market forces can be helpful when advising a company. Start with these databases.
Try these sources for information on demographics and market research on consumer attitudes, behaviors and opinions
IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.
Citation involves properly crediting the authors of information sources used in a paper or presentation. You will need to cite if sources are directly quoted and/or paraphrased or if reading a source contributed to the ideas presented.
Always cite your sources.
Different disciplines use certain citation styles. Use these Quick Style Guides, the full citation manuals, or ask library staff for citation assistance.
Quick Style Guides
Full Style Manuals