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MSCH R348 Public Relations Planning and Research

Instructor: Kang

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Business/SPEA Library

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Business/SPEA Library


Research & Instruction Librarian

Demographics and Markets

Try these sources for information on demographics and market research on consumer attitudes, behaviors and opinions

Industry Trends

Understanding wider industry trends and market forces can be helpful when advising a company. Start with these databases.

News and Popular Press

IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.

Scholarly Articles and Research Studies

We have a wide variety of databases for scholarly articles. Some, like Academic Search Premier, are more general, while others, like the Business Source Complete, are more focused on business topics like marketing, consumer psychology and product trends.

Non-discipline-specific Databases

Business-Focused Databases

Company Information

In addition to a company's website and investor relations page, these databases can help you learn more about a company and its competitors.

Public Companies

Private Companies

Scholarly and Research Studies

We have a wide variety of databases for scholarly articles. Some, like Academic Search Premier, are more general, while others, like the Business Source Complete, are more focused on business topics like marketing, consumer psychology and product trends.