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Kelley Direct On Campus: Boys & Girls Club

Welcome to the Library Guide for Kelley On Campus 2022. Some of the links below will be helpful as rigorous/ authoritative resources for your research before you get to campus (for your ‘As Is’ analysis) and also during your time in Bloomington working on

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Business/SPEA Library

1315 E. Tenth Street, Room 150
Bloomington, IN 47405
Business/SPEA Library

Indiana State- and County-Level Data

Nonprofit Resources

Fundraising for Nonprofit Organizations

Recommended Databases


Article Search

Business Source Complete, ProQuest Business and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.

For this concept Start with words like
Gen Z ("Gen Z" OR GenZ OR "generation z")
Consumer psychology ("consumer attitudes" or "consumer behavior")
Purchase drivers ("purchase intention" or "path to purchase" or "willingness to pay" or "shopping journey")
Mobile/online shopping (mobile or online or ecommerce) and (shop* or purchas*)
Marketing (marketing or advertising)
"grass roots" Marketing ("word of mouth" OR EWOM OR influencer)


("Gen Z" OR GenZ OR "generation z") AND (marketing or advertising)

("Gen Z" OR GenZ OR "generation z") AND ("word of mouth" OR EWOM OR influencer)

Note: Not every combination of search terms will be useful, and these suggestions and examples are not exhaustive: You will need to come up with additional terms for other ideas you are interested in researching.

Doing multiple searches and looking at several pages of results is the key to success.