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Business/SPEA Library
Business Source Complete, ProQuest Business and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.
For this concept | Start with words like |
Nonprofits | (nonprofit or "not for profit") |
minority-owned business | ("minority business" or "minority-owned" or "black-owned") |
diversity in supply chain | ("supply chain diversity" or "supplier diversity" or "minority supplier") |
Marketing | (marketing or advertising) |
B2B Marketing | ("business to business" or B2B) and (marketing or advertising) |
Strategy | (strateg* or initiative) |
Repeat Business | ("repeat business" or "customer loyalty") |
Examples:
("supply chain diversity" or "supplier diversity" or "minority supplier") and (strateg* or initiative)
("minority business" or "minority-owned" or "black-owned") and (marketing or advertising)
Note: Not every combination of search terms will be useful, and these suggestions and examples are not exhaustive: You will need to come up with additional terms for other ideas you are interested in researching.
Doing multiple searches and looking at several pages of results is the key to success.