Kelley Direct on Campus: Little 500 Case

Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting and marketing.

Includes additional access to the following modules: US Industry Spotlights collection, Global Industry Reports United States: Industry Reports (NAICS) Industry State Reports (FL, MA, IL, NY, OH, CA, TX) Industry iExpert Summaries Specialized Industry Reports Specialized Industry iExpert Summaries Business Environment Profiles.

Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.

Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files. 

Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports. 
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile. 
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.

Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.

Allows users to:
-Access thousands of demographic, business, and marketing data variables.
-Develop interactive thematic maps and export high-resolution images to word processing or presentation software.
-Select, sort, and compare data across multiple locations and build custom reports that can be exported to a spreadsheet for additional functionality.
-Explore historical census data to understand how regions change over time and use estimates and projections to analyze current and future trends.
-Make informed personal and business-related decisions by asking questions like “what are the social and demographic characteristics of my neighborhood?” and “where should I locate my retail store?”

Includes over 660 full text titles, covering sports, physical fitness, exercise, sports medicine, sports science, physical education, kinesiology, coaching, training, sport administration, officiating, sport law and legislation, disabled athletes, sports facility design and management, intramural and school sports, doping, health, health education, biomechanics, movement science, injury prevention, rehabilitation, physical therapy, nutrition, exercise physiology, recreation, leisure studies, tourism, allied health, occupational health and therapy. Also includes dissertations and theses and reference to articles in 60 different languages.

Provides access to peer-reviewed business journals, covering all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886.

Contains full text articles from nearly 1,200 quality magazines and journals. The database includes full text sources ranging from general publications such as Fortune and Money to trade publications such as American Demographics, Chemical Week, Electronic Business and Restaurant Hospitality. The collection of titles includes top management journals such as Academy of Management Executive, California Management Review and Harvard Business Review. In addition, this database also includes detailed company profiles for the world's 10,000 largest companies. Many full text titles are available in native (searchable) PDF, or scanned-in-color. Full text information in this database dates as far back as 1984.