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Bloomington, IN 47405
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Business/SPEA Library
Welcome to the Library Guide for Kelley On Campus 2022. Some of the links below will be helpful as rigorous/ authoritative resources for your research before you get to campus (for your ‘As Is’ analysis) and also during your time in Bloomington working on your recommendation for Post.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Business Source Complete, ProQuest Business and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.
For this concept | Start with words like |
Gen Z | ("Gen Z" OR GenZ OR "generation z") |
Consumer psychology | ("consumer attitudes" or "consumer behavior") |
Purchase drivers | ("purchase intention" or "path to purchase" or "willingness to pay" or "shopping journey") |
Mobile/online shopping | (mobile or online or ecommerce) and (shop* or purchas*) |
Marketing | (marketing or advertising) |
"grass roots" Marketing | ("word of mouth" OR EWOM OR influencer) |
Examples:
("Gen Z" OR GenZ OR "generation z") AND (marketing or advertising)
("Gen Z" OR GenZ OR "generation z") AND ("word of mouth" OR EWOM OR influencer)
Note: Not every combination of search terms will be useful, and these suggestions and examples are not exhaustive: You will need to come up with additional terms for other ideas you are interested in researching.
Doing multiple searches and looking at several pages of results is the key to success.
Allows users to search across six ProQuest business databases: ABI/INFORM Complete, EconLit, International Bibliography of the Social Sciences (IBSS). ProQuest Dissertations & Theses Global: Business, ProQuest Historical Newspapers: The Wall Street Journal, and The Women's Wear Daily Archive.