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Kelley Direct on Campus: Little 500 Case

Learn about Little 500

Recommended Databases

Welcome to the Library Guide for Kelley On Campus 2024. Some of the links below will be helpful as rigorous/ authoritative resources for your research before you get to campus (for your ‘As Is’ analysis) and also during your time in Bloomington working on your recommendation for the Little 500 event team.


Article Search

Business Source Complete, ProQuest Business and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.

For this concept Start with words like
sports marketing ("sports marketing" or ((marketing or advertising) and sport)
"grass roots" Marketing ("word of mouth" OR EWOM OR influencer)
charitable giving (philanthropy or charity or giving or donat* or "charitable donation")
nonprofits (nonprofit or non-profit or "not for profit")
Gen Z ("Gen Z" OR GenZ OR "generation z")
Consumer psychology ("consumer attitudes" or "consumer behavior")
sports consumption ("sports spectators" or "sport fans")


("Gen Z" or GenZ or "generation z") and ("sports marketing" or ((marketing or advertising) and sport)

("sports spectators" or "sport fans") and ("consumer attitudes" or "consumer behavior")

Note: Not every combination of search terms will be useful, and these suggestions and examples are not exhaustive: You will need to come up with additional terms for other ideas you are interested in researching.

Doing multiple searches and looking at several pages of results is the key to success.