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Understanding wider industry trends and market forces can be helpful when advising a company. Start with these databases.
The first page of a report, "At a Glance," provides the recent price, forecast price, market characteristics, market risk, benchmark price, key price drivers, major vendors, vendor cost benchmarks and the Buyer Power Score.
Try these sources for information on demographics and market research on consumer attitudes, behaviors and opinions
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Here are some sources that provide information at a more local level.
We have a wide variety of databases for scholarly articles. Some, like Academic Search Premier, are more general, while others, like the Business Source Complete, are more focused on business topics like marketing, consumer psychology and product trends. For tips on searching these databases see the Effective Searching tab.
Non-discipline-specific Databases
Provides full-text coverage of magazine, newspaper, and scholarly journal articles for most academic disciplines.
This multi-disciplinary database provides full-text for more than 4,500 journals, including full text for more than 3,700 peer-reviewed titles. PDF backfiles to 1975 or further are available for well over one hundred journals, and searchable cited references are provided for more than 1,000 titles.
Technology Databases
Access to the full-text collection of all ACM publications, including journals, conference proceedings, technical magazines, newsletters, and books. Includes access to the ACM Guide to Computing Literature, a bibliographic database to computing literature worldwide.
Registered users (click "register" at the top of the page) can create personal binders or sign up for email notifications of table-of-contents for specific ACM titles.
Business Databases
Access to thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports, and major news sources. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Comprised of ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline. Notable periodicals include The Economist, Sloan Management Review, and the Wall Street Journal.
IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.
Provides full-text access to national and international newspapers, trade publications, business newswires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, and historical market data.