Understanding wider industry trends and market forces can be helpful when advising a company. Start with these databases.
Try these sources for information on demographics and market research on consumer attitudes, behaviors and opinions
Here are some sources that provide information at a more local level.
We have a wide variety of databases for scholarly articles. Some, like Academic Search Premier, are more general, while others, like the Business Source Complete, are more focused on business topics like marketing, consumer psychology and product trends. For tips on searching these databases see the Effective Searching tab.
IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.