Need Help?
You may have additional questions that alter your research process and search strategies after your visit with One Click Ventures, or you may need further assistance in investigating trends or locating credible evidence to support your recommendations at later stages. Feel free to contact Gary Arave or use the chat widget below with questions.
Major Business Periodicals
There are a number of major business periodicals that can help enhance your credibility in written and oral outcomes:
- Bloomberg Business WeekMajor business periodical. The Libraries have a subscription that can be accessed through the Business Source Complete database.
- The EconomistMajor business periodical. The Libraries have a subscription that can be accessed through the ABI/Inform database.
- EntrepreneurMajor business periodical. The Libraries have a subscription that can be accessed through the Business Source Complete database. For content from 1996 to 2006, see Business Insights.
- Fast CompanyMajor business periodical.
- The Financial TimesMajor business periodical. The Libraries have a subscription that can be accessed through the ABI/Inform database.
- ForbesMajor business periodical. The Libraries have a subscription that can be accessed through the ABI/Inform database. Includes articles about CRM strategy in the Tech section.
- FortuneMajor business periodical. The Libraries have a subscription that can be accessed through the Business Source Complete database.
- Harvard Business ReviewMajor business periodical. The Libraries have a subscription that can be accessed through the Business Source Complete database.
- Wall Street Journal Online
This link opens in a new window
The Wall Street Journal Online is a New York based newspaper with a focus on business and financial news; this entry enables access to wsj.com and via their apps. Additional access options for the Wall Street Journal are available. Wall Street Journal allows access for current IU Bloomington faculty, staff, students, and retired faculty only.
Account Setup: The first time eligible IU Bloomington users access the Wall Street Journal (WSJ) Online they will be asked to register for an account. They should use their IU email address to register. Following activation, IUB users can go directly to the Wall Street Journal online at https://www.wsj.com or to WSJ apps and log in with the username and password they created during account registration.
Click more for account renewal information, mobile app availability, and additional access options.
Industry and Product Background:
- IBISWorld
- This link opens in a new window
Includes an online eyeglasses report that provides a broad overview of the industry in the United States, including current performance, outlook, major markets, and competitors. - Passport GMID: Global Market Information Database
- This link opens in a new window
Provides an in-depth report on the eyeglasses market in the United States with company/brand shares and current trends. Includes some specific information about reading glasses. - Statista
- This link opens in a new window
A portal for statistics that includes data on reading glasses.
Low/No-Cost Marketing Opportunities:
- Small Business Source
- This link opens in a new window
Full text consumer small business reference books, as well as tools and instructions to address a range of small business topics. Also includes business videos, a help and advice section, and information on how to create business plans.
- ABI/INFORM Collection
- This link opens in a new window
News, trade, magazine, and scholarly articles on business and marketing topics. - Business Source Complete
- This link opens in a new window
News, trade, magazine, and scholarly articles on business and marketing topics. - Communication Source
- This link opens in a new window
News, trade, magazine, and scholarly articles on business and marketing topics. - EBSCO Management Collection
- This link opens in a new window
News, trade, magazine, and scholarly articles on business and marketing topics.
Target Consumers:
- Mintel Reports
- This link opens in a new window
Identify and investigate the target consumer for reading glasses. Find out best marketing strategies for this particular demographic. - MRI-Simmons Insights
- This link opens in a new window
Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits
General Library Resources
IUB Libraries' Website
Use the "Research Resources" tab to find databases by subject/discipline. The Business subject page has a curated list of business databases, or consult the A-Z Database link for a list of all the Indiana University-Bloomington subscription databases. These resources must be accessed through the Libraries website or portals like this guide.
IUCAT (online library catalog)
Search for books or journals owned by the IUB Libraries.
OneSearch@IU
Search across thousands of publications (many will not be retrieved in a Google search!) for background information. Use the Database Search Tips for how to effectively search this resource.
Business/SPEA Citation Guide
Examples of how to cite business information in both MLA and APA citation formats.