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BUS M546 Consumer Marketing Academy

Company Research

Industry/Market Resources

For industry and market reports and analyses, use these resources:

Marketing Resources

For information on demographics, marketing strategy and market research, start with these resources:

Business Articles and News

These sources capture a wide variety of publication types (academic research, popular press, trade publications) on a range of topics, including marketing and consumer research.

 

Language matters when searching these sources! Looking for information on what causes consumers to purchase a particular product? Try including "purchase intention" (with the quotes) in your search. Wondering how much more a green product is worth? try  the phrase "willingness to purchase" (with the quotes), along with a variety of synonyms like (green or sustainable or environmentally-friendly), like this:

"willingness to purchase" AND (green or sustainable or environmentally-friendly)