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BUS J596 Developing Strategic Capabilities

Instructor: Geoghegan

Getting Started

C562 assignments and projects will require using a variety of information sources packaged in different formats, including:​

  • Analyst reports
  • Company and competitor profiles and reports
  • Industry and market reports
  • Scholarly, trade, and news articles

You will need to access these sources using a variety of tools and platforms (not just Google), and synthesize information found across them to address your research questions. 

When producing written and oral outcomes, cite the following:

  • "Facts, figures, ideas, or other information that is not common knowledge.
  • Ideas, words, theories, or exact language that another person used in other publications.
  • Publications that must be cited include:  books, book chapters, articles, web pages, theses, etc." (MIT, n.d., para. 3)  

The Business/SPEA Citation Guide provides examples of how to cite information from business databases in both APA and MLA citation style.

If you have questions about the resources or strategies in this guide or need further assistance, schedule a virtual research consultation, use the chat box in the left-hand column, or e-mail the Business/SPEA Information Commons.

External Analysis:

Internal Analysis:

General/Corporate Strategies & Implementation: