Library Research Guides: BUS C272 Business Culture in Greece: Research Resources

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Business/SPEA Library

Understanding the Industry

Passport GMID: Global Market Information Database
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Passport is a global market research database with statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. See the reports on
Tea in Greece, Tea in the US, Tea in Spain, Tea in the UK, Tea in the Netherlands
Herbal/Traditional Products in Greece, in the US, in Spain, in the UK and in the Netherlands
Vitamins and Dietary Supplements in Western Europe .
MarketLine Advantage
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See industry profiles for various countries on Online Retail (e.g. Greece - Online Retail; Spain - Online retail) and on Syrups and Spreads, which will address the honey market. Not all reports are available for all countries, but check for broader reports as well, like:
Europe - Syrups and Spreads,
Frost & Sullivan Growth Partnership Services
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See reports such as:
Trend Opportunity Profiles— Immunity-Boosting Superfoods,
Growth Opportunities for Functional Ingredients in Personal Care and
Alternative Sugar-reducing Solutions Driving the Global Food & Beverage Sweeteners Market, 2025
Frost & Sullivan provides research and analysis in new market opportunities for corporate growth. Frost & Sullivan covers the following markets and sectors:

Aerospace & Defense

Automotive & Transportation

Chemicals, Materials & Food
Chemicals & Materials
Food & Beverages

Energy & Power Systems Energy & Power
Power Supplies & Batteries

Environmental & Building Technologies
Building Management Technologies
Environmental

Healthcare
Clinical Diagnostics
Drug Discovery Technologies
Healthcare & Life Sciences IT
Medical Devices
Medical Imaging
Patient Monitoring
Pharmaceutical & Biotechnology

Industrial Automation & Electronics
Automatic Identification & Security
Electronic Devices
Industrial Automation & Process Control
Power Transmission
Semiconductors
Sensors & Instrumentation
Surface Mount Technologies
Test & Measurement

Information & Communication Technologies
Communications Services
Conferencing & Collaboration
Contact Centers
Digital Media
Enterprise Communications
IP Communications
IT Services & Applications
Mobile & Wireless Communications
Network Security
Next Generation Carrier Infrastructure
Smart Cards
Space & Communications
IBISWorld
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See reports on herbal teas, beekeeping, and on vitamins and supplements. Note: these are for the US Market.

Understanding Consumers and Marketing

Mintel Reports
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Potentially useful reports include:

What the 2022 Consumer Trends mean for food and drink
Tea and RTD Tea
Vitamins, Minerals and Supplements Shopper
Health Management Trends
The Natural Health Consumer
Natural and Organic Food Shopper
Ethics Check - Global Consumer Trend 2022
Private Label Food and Drink

See this video for an overview of this database. Note: Much of our content is based on US Consumers.
Statista
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Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.
Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
Simmons Insights
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US consumer survey data. Find out who buys honey and herbal supplements, and learn about attitudes and opinions about the environment, approaches to health and more.
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.

News and Articles

Business Source Complete
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Regional, national and international business, financial, banking and industry publications.
Provides access to peer-reviewed business journals, covering all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886.
EBSCO Management Collection
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Full text articles from 1,200 business sources and 10,000 company profiles.
Proquest Business
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Allows users to search across six ProQuest business databases: ABI/INFORM Complete‎, EconLit‎, International Bibliography of the Social Sciences (IBSS)‎. ProQuest Dissertations & Theses Global: Business, ProQuest Historical Newspapers: The Wall Street Journal, and The Women's Wear Daily Archive.
Nexis Uni
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Includes articles from local, regional, national and international newspapers, magazines, online journals, television and radio broadcasts, newswires and blogs, transcripts, and legal research, as well as federal and state cases and statutes, including U.S. Supreme Court decisions since 1790.
Access World News
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Includes electronic editions of hundreds of large and small U.S. newspapers and titles worldwide.
Source types include print and online-only newspapers, blogs, newswires, journals, broadcast transcripts and videos. Offers coverage at local, regional, national and international levels. Covers a range of disciplines, including political science, journalism, English, history, environmental studies, sociology, economics, education, business, health, and social sciences. Enables researchers to track subjects geographically and over time, analyze trends and statistics.

Article Search

ABI/INFORM, Business Source Complete and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.

For this concept Start with words like

consumer beliefs and habits ("consumer attitudes" or "consumer opinion" or "consumer behavior")

sustainability (sustainab* or green or eco*)

minimally enhanced/processed (natural or organic)

supplements ("dietary supplements" or "herbal remedy")

marketing (marketing or advertising)

strategies (strateg* or "best practice" or trend)

company ethics (ethic* or CSR or "corporate social responsibility")

Examples:

("consumer attitudes" or "consumer opinion" or "consumer behavior") and (ethic* or CSR or "corporate social responsibility")

("dietary supplements" or "herbal remedy") and (marketing or advertising) and (strateg* or "best practice" or trend)

Note: Not every combination of search terms will be useful, and these suggestions and examples are not exhaustive: You will need to come up with additional terms for other ideas you are interested in researching.

Doing multiple searches and looking at several pages of results is the key to success.

Next: Effective Searching >>

BUS C272 Business Culture in Greece

Get Help

Business/SPEA Library

Understanding the Industry

Understanding Consumers and Marketing

News and Articles

Article Search

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