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BUS C272 Business Culture in Greece

Instructor: Kolovou

Understanding the Industry

Understanding Consumers and Marketing

News and Articles

Article Search

ABI/INFORM, Business Source Complete and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.

For this concept Start with words like
consumer beliefs and habits ("consumer attitudes" or "consumer opinion" or "consumer behavior")
sustainability (sustainab* or green or eco*)
minimally enhanced/processed (natural or organic)
supplements ("dietary supplements" or "herbal remedy")
marketing (marketing or advertising)
strategies (strateg* or "best practice" or trend)
company ethics (ethic* or CSR or "corporate social responsibility")


("consumer attitudes" or "consumer opinion" or "consumer behavior") and (ethic* or CSR or "corporate social responsibility")

("dietary supplements" or "herbal remedy") and (marketing or advertising) and (strateg* or "best practice" or trend)

Note: Not every combination of search terms will be useful, and these suggestions and examples are not exhaustive: You will need to come up with additional terms for other ideas you are interested in researching.

Doing multiple searches and looking at several pages of results is the key to success.