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Business/SPEA Library
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Allows users to search across six ProQuest business databases: ABI/INFORM Complete, EconLit, International Bibliography of the Social Sciences (IBSS). ProQuest Dissertations & Theses Global: Business, ProQuest Historical Newspapers: The Wall Street Journal, and The Women's Wear Daily Archive.
Includes electronic editions of hundreds of large and small U.S. newspapers and titles worldwide.
Source types include print and online-only newspapers, blogs, newswires, journals, broadcast transcripts and videos. Offers coverage at local, regional, national and international levels. Covers a range of disciplines, including political science, journalism, English, history, environmental studies, sociology, economics, education, business, health, and social sciences. Enables researchers to track subjects geographically and over time, analyze trends and statistics.
ABI/INFORM, Business Source Complete and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.
For this concept | Start with words like |
consumer beliefs and habits | ("consumer attitudes" or "consumer opinion" or "consumer behavior") |
sustainability | (sustainab* or green or eco*) |
minimally enhanced/processed | (natural or organic) |
supplements | ("dietary supplements" or "herbal remedy") |
marketing | (marketing or advertising) |
strategies | (strateg* or "best practice" or trend) |
company ethics | (ethic* or CSR or "corporate social responsibility") |
Examples:
("consumer attitudes" or "consumer opinion" or "consumer behavior") and (ethic* or CSR or "corporate social responsibility")
("dietary supplements" or "herbal remedy") and (marketing or advertising) and (strateg* or "best practice" or trend)
Note: Not every combination of search terms will be useful, and these suggestions and examples are not exhaustive: You will need to come up with additional terms for other ideas you are interested in researching.
Doing multiple searches and looking at several pages of results is the key to success.