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Understanding the Industry
- Passport GMID: Global Market Information Database
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Passport is a global market research database with statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. See the reports on
Tea in Greece, Tea in the US, Tea in Spain, Tea in the UK, Tea in the Netherlands
Herbal/Traditional Products in Greece, in the US, in Spain, in the UK and in the Netherlands
Vitamins and Dietary Supplements in Western Europe . - MarketLine Advantage
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See industry profiles for various countries on Online Retail (e.g. Greece - Online Retail; Spain - Online retail) and on Syrups and Spreads, which will address the honey market. Not all reports are available for all countries, but check for broader reports as well, like:
Europe - Syrups and Spreads, - Frost & Sullivan Growth Partnership Services
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See reports such as:
Trend Opportunity Profiles— Immunity-Boosting Superfoods,
Growth Opportunities for Functional Ingredients in Personal Care and
Alternative Sugar-reducing Solutions Driving the Global Food & Beverage Sweeteners Market, 2025 - IBISWorld
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See reports on herbal teas, beekeeping, and on vitamins and supplements. Note: these are for the US Market.
Understanding Consumers and Marketing
- Mintel Reports
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Potentially useful reports include:
What the 2022 Consumer Trends mean for food and drink
Tea and RTD Tea
Vitamins, Minerals and Supplements Shopper
Health Management Trends
The Natural Health Consumer
Natural and Organic Food Shopper
Ethics Check - Global Consumer Trend 2022
Private Label Food and Drink
See this video for an overview of this database. Note: Much of our content is based on US Consumers. - Statista
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Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts. - Simmons Insights
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US consumer survey data. Find out who buys honey and herbal supplements, and learn about attitudes and opinions about the environment, approaches to health and more.
News and Articles
- Business Source Complete
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Regional, national and international business, financial, banking and industry publications. - EBSCO Management Collection
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Full text articles from 1,200 business sources and 10,000 company profiles. - Proquest Business
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Allows users to search across six ProQuest business databases: ABI/INFORM Complete, EconLit, International Bibliography of the Social Sciences (IBSS). ProQuest Dissertations & Theses Global: Business, ProQuest Historical Newspapers: The Wall Street Journal, and The Women's Wear Daily Archive. - Nexis Uni
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Includes articles from local, regional, national and international newspapers, magazines, online journals, television and radio broadcasts, newswires and blogs, transcripts, and legal research, as well as federal and state cases and statutes, including U.S. Supreme Court decisions since 1790. - Access World News
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Includes electronic editions of hundreds of large and small U.S. newspapers and titles worldwide.
Article Search
ABI/INFORM, Business Source Complete and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.
| For this concept | Start with words like |
| consumer beliefs and habits | ("consumer attitudes" or "consumer opinion" or "consumer behavior") |
| sustainability | (sustainab* or green or eco*) |
| minimally enhanced/processed | (natural or organic) |
| supplements | ("dietary supplements" or "herbal remedy") |
| marketing | (marketing or advertising) |
| strategies | (strateg* or "best practice" or trend) |
| company ethics | (ethic* or CSR or "corporate social responsibility") |
Examples:
("consumer attitudes" or "consumer opinion" or "consumer behavior") and (ethic* or CSR or "corporate social responsibility")
("dietary supplements" or "herbal remedy") and (marketing or advertising) and (strateg* or "best practice" or trend)
Note: Not every combination of search terms will be useful, and these suggestions and examples are not exhaustive: You will need to come up with additional terms for other ideas you are interested in researching.
Doing multiple searches and looking at several pages of results is the key to success.