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Business/SPEA Library
Please note: Mintel allows access for IUB faculty, staff, and students only. Market research reports covering US and International markets with an emphasis on consumer products and industries. Note: Users must create a personal profile in order to download content from Mintel. Please see more below for additional instructions.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Please note: Euromonitor allows access to IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries
Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits.
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.
Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.
Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.
Allows users to:
-Access thousands of demographic, business, and marketing data variables.
-Develop interactive thematic maps and export high-resolution images to word processing or presentation software.
-Select, sort, and compare data across multiple locations and build custom reports that can be exported to a spreadsheet for additional functionality.
-Explore historical census data to understand how regions change over time and use estimates and projections to analyze current and future trends.
-Make informed personal and business-related decisions by asking questions like “what are the social and demographic characteristics of my neighborhood?” and “where should I locate my retail store?”
Market research from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from various magazines.
Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting and marketing.
A comprehensive collection of Industry Market Research and Industry Risk Ratings.
Includes additional access to the following modules: US Industry Spotlights collection, Global Industry Reports United States: Industry Reports (NAICS) Industry State Reports (FL, MA, IL, NY, OH, CA, TX) Industry iExpert Summaries Specialized Industry Reports Specialized Industry iExpert Summaries Business Environment Profiles.
Please note: Euromonitor allows access to IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries
Original industry and company reports based on published research and primary and secondary data sources.
MarketLine offers a collection of company, industry, financial, product and country information, research and data extending over all major marketplaces and industries. A searchable online business information service using published desk research and secondary data sources to create three different types of profiles. Company profiles include company overviews, business descriptions, company history, executive listings, product listings, locations, news, and commentary. Industry profiles contain: 5-year historical and 5-year forecast market values and/or volumes; market segmentations; company and/or product market shares; explanatory text identifying major trends and significant growth points; and analysis of each market's competitive landscape, including main players, distribution channels, and regulatory issues. Each country profile includes a description of the country's economic performance and GDP, an assessment of its potential for development, and detailed market and industry analysis of the country's business environment. Profiles are supplemented by a "news & comment" section.
Access to procurement reports covering a multitude of indirect purchasing lines. Reports range from 15-20 pages, cover product/service pricing dynamics, product characteristics that affect the purchasing decision, supplier benchmarking and supply chain risks, and negotiation questions and tactics.
The first page of a report, "At a Glance," provides the recent price, forecast price, market characteristics, market risk, benchmark price, key price drivers, major vendors, vendor cost benchmarks and the Buyer Power Score.
Here are some reports and search terms for industries, markets and consumers that may help you understand the landscape in which your clients are operating.
WARRANT TECH. | GATHER | MAIRZY DOATS | TANDEM | MARCO POLO | |
IBISWorld | Data Processing and Hosting Services;IT Consulting; Enterprise Resource Planning Software;Business Analytics and Enterprise Software= | Gift Shops and Card Stores; Art Classes | Hobby and Toy Stores; Used Book Stores; Online Used Book Sales | Midwives and Doulas | Fast Food Restaurants; Caterers |
First Research | Computer Software; Business Intelligence Software; Information Technology Services; Data Storage Systems | Gift, Novelty and Souvenir Stores; Art Dealers and Galleries | Toy and Hobby Stores; Bookstores | OBGYNs | Casual Restaurants; Catering Services |
Mintel | Gifting; Arts & Crafts Consumer | Traditional Toys & Games; Gifting | Marketing to Moms | Fast Casual Restaurants; Restaurant Takeout and Delivery; Restaurant Marketing Strategies | |
Statista | Search Terms: Enterprise Software; Cloud computing | Search Terms: Gift; | Search Terms: used books; bookstores, toys | Search Terms: Midwife, perinatal | Search Terms: Asian restaurants; catering |
To access news articles and trade publication for background information, trends and case studies, use these resources:
Comprised of ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline. Notable periodicals include The Economist, Sloan Management Review, and the Wall Street Journal.
Provides access to peer-reviewed business journals, covering all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886.
Comprehensive coverage of news and current events, government, business, medical, and legal topics, as well as general reference information is included. Formats found in Nexis Uni are: international and domestic newspapers, magazines and trade journals, broadcast transcripts (NPR, ABC News, CBS News, and CNN), company financial information, industry and market news, federal and state case law, law reviews, medical news and abstracts, and state and country profiles. Includes business information on over 80 million U.S. and international companies and 75 million executives. Non-English language news sources are available in Spanish, French, German, Italian, and Dutch. Campus news from some 400 college/university papers and over 50 wire services are also available.
To access Nexis Dossier select "Business" (near the bottom of the Nexis Uni homepage). Then select "Create a Company List" in the Company Dossier box.
You can use Reference USA or Simply Analytics to get lists of companies by city or zipcode. Search by keyword, or by NAIC or SIC code for particular industries.
Detailed business and consumer data on businesses in both the U.S. and Canada. Includes directory information, health care, and residential listings. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.
Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.
Allows users to:
-Access thousands of demographic, business, and marketing data variables.
-Develop interactive thematic maps and export high-resolution images to word processing or presentation software.
-Select, sort, and compare data across multiple locations and build custom reports that can be exported to a spreadsheet for additional functionality.
-Explore historical census data to understand how regions change over time and use estimates and projections to analyze current and future trends.
-Make informed personal and business-related decisions by asking questions like “what are the social and demographic characteristics of my neighborhood?” and “where should I locate my retail store?”