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1Kelley Consulting (Spring 2021)

Instructor: Dayton

Background on Minority Women Entrepreneurs

For recent articles on what's happening with businesses owned by minority women, you can search Business-focused databases like Business Source Complete, EBSCO Management and Entrepreneurial Studies. Search all three by going to any one, choosing “select databases” above the search bar and choosing the others. Try searches like:

(black or latin* or minority) and "WOMEN-owned business enterprises"
(black or latin* or minority) and women and entrepreneur*

Don't forget to use the date slider on the left to screen out older articles.

Some Reports to Consider

Here are some reports and search terms for industries, markets and consumers that may help you understand the landscape in which your clients are operating. 


IBISWorld Physical Therapy Rehabilitation Centers ;
Alternative Healthcare Providers in the US
Beauty, Cosmetics & Fragrance Stores Barber Shops ; 
Hair & Nail Salons in the US
Graphic Designers in the US ;
Digital Printing in the US ;
Promotional Products in the US
Marketline   Make-Up in the United States Haircare in the United States  
First Research Rehabilitation Therapy Services Cosmetics, Beauty Supply & Perfume Stores Hair Care Services Graphic Design Services
Mintel Health Management Trends ; 
Changing Face of US Healthcare ;
Exercise Trends
Beauty Retailing ;
Gen Z Beauty Consumer;
Perceptions of Beauty across Generations
Personal Care Consumer ;
Shampoo, Conditioner and Hairstyling Products ;
Black Haircare ;
Shaving and Hair Removal
Statista Search: pain management
physical therapy
senior exercise
Search: lashes Search: salon
Search: graphic design

Marketing and Demographics

Industry/Market Resources

News and Literature Resources

To access news articles and trade publication for background information, trends and case studies, use these resources:

Finding Local Companies

You can use Reference USA or Simply Analytics to get lists of companies by city or zipcode. Search by keyword, or by NAIC or SIC code for particular industries.