Skip to Main Content

1Kelley Consulting (Spring 2023)

Instructor: Dayton

Marketing and Demographics

Industry/Market Resources

Some Reports to Consider

Here are some reports and search terms for industries, markets and consumers that may help you understand the landscape in which your clients are operating. 


IBISWorld Data Processing and Hosting Services;IT Consulting; Enterprise Resource Planning Software;Business Analytics and Enterprise Software= Gift Shops and Card Stores; Art Classes Hobby and Toy Stores; Used Book Stores; Online Used Book Sales Midwives and Doulas Fast Food Restaurants; Caterers
First Research Computer Software; Business Intelligence Software; Information Technology Services; Data Storage Systems Gift, Novelty and Souvenir Stores; Art Dealers and Galleries Toy and Hobby Stores; Bookstores OBGYNs Casual Restaurants; Catering Services
Mintel   Gifting; Arts & Crafts Consumer Traditional Toys & Games; Gifting Marketing to Moms Fast Casual Restaurants; Restaurant Takeout and Delivery; Restaurant Marketing Strategies
Statista Search Terms: Enterprise Software; Cloud computing Search Terms: Gift; Search Terms: used books; bookstores, toys Search Terms: Midwife, perinatal Search Terms: Asian restaurants; catering

News and Literature Resources

To access news articles and trade publication for background information, trends and case studies, use these resources:

Finding Local Companies

You can use Reference USA or Simply Analytics to get lists of companies by city or zipcode. Search by keyword, or by NAIC or SIC code for particular industries.