"What makes a good infographic?" by DashBurst is licensed under CC By-ND 2.0.
This page of the guide covers the Gestalt Principles of Design and free infographic tools.
Plan out your design before completely before you start creating your infographic! Think about the information you want to include and how you want it organized. If you have this figured out before you start designing your infographic, things will go smoother and you will probably have less edits.
Before you start thinking about the design of your infographic, make sure you can summarize the main theme/idea of your infographic in two to three sentences. If you can't, you may be trying to cover too much in one infographic.
Always review and edit your infographic! This is a really important step to take before you publish your infographic.
Every great infographic starts with an idea! It is helpful to concretely define your idea before you start designing your infographic. Make sure your idea is conveyed clearly and strongly communicates your message. When thinking through your idea, consider the following:
Make sure to research your topic and gather your data completely before you start designing your infographic.Your content is important and research makes the subject meaningful.
Make sure to go back and edit your information as needed! Remember, if you can't summarize your idea in two sentences or less, you need to edit.
1. Begin with the most impactful piece of information to engage your audience.
2. Select points that will be interesting to visualize and group similar points together.
3. Order information logically and build to a clear conclusion at the end.
4. Write the connecting narrative so data points flow together from one section to the next.
5. Indicate the sources of data
Create a draft that puts all of the pieces together. Feel free to make one or more drafts if needed!
Resources:
Crane, Beverley E. Infographics: A Practical Guide for Librarians. New York: Rowman & Littlefield, 2016, 32-36.
Closure:
The Principle of Closure explains that the human eye prefers complete shapes and naturally fills in gaps between elements to create a complete image.
Similarity:
The Principle of Similarity focuses on the tendency of the human eye to group like-images together as having shared characteristics.
Proximity:
The Principle of Proximity states that the human eye groups together elements that appear close together. This causes viewers to separate elements that are closer together from those that are farther a part.
Figure/Foreground:
The Principle of Figure/Foreground teaches that the human eye dislikes uncertainty which causes us to look for solid and complete images.Unless an image is ambiguous, the eye sees its foreground first. Designers can apply this principle when trying to contrast elements in a visual.
Common Region:
The Principle of Common Region says that the human eye groups elements together that appear in the same visual region. These elements are related in some compacity and are put in the same closed region to separate them from other elements listed.
Continuity:
The Principle of Continuity points to the characteristic of the human eye to follow lines and pathways. In other words, our eye will naturally follow lines in images and visual representations.
Focal Points:
The Principle of Focal Point(s) explains that the human eye will be drawn to elements that are highlighted in some way or that automatically stand out.
Common Fate:
The Principle of Common Fate states that the human eye groups together elements that are pointing in the same direction.
Chapman, C. "Exploring the Gestalt Principles of Design", Topal, accessed July 29, 2021, https://www.toptal.com/designers/ui/gestalt-principles-of-design.
"Gestalt Principles," Interaction Design Foundation, accessed July 29, 2021, https://www.interaction-design.org/literature/topics/gestalt-principles#:~:text=Gestalt%20Principles%20are%20principles%2Flaws,pleasing%20and%20easy%20to%20understand.
Udoh, Iniobong, "What You Need to Know About Gestalt Principle", UX Planet, January 21, 2019, https://uxplanet.org/what-you-need-to-know-about-gestalt-principle-c440f5d7fc1d.