C104: Business Presentations is a required course for all those in the Kelley School of Business. It is typically taken during the freshman year. The course includes two assignments that require students to conduct and synthesize secondary research.
Informative Team Presentation:
Students are asked to give a presentation that focuses on a company. Theme and audience will vary. For example, students might be asked to develop a presentation centered around Apple Inc.'s innovative product development to be given to a group of budding entrepreneurs.
Macy's Case Competition:
Each semester, Macy's proposes a problem for the students to address. Examples include finding another company to form a partnership with or developing a new private brand. Students will need to research the target consumer, competitors for this segment, marketing mechanism, etc.
Suggested Resources & Strategies: C104 Course Guide
C204: Business Communications is a required course for all those in the Kelley School of Business. It is typically taken during the sophomore year. The course includes a multi-faceted assignment, centered around the Target Corporation, that requires students to conduct and synthesize secondary research.
EY Case Assignments:
This is a sponsored case provided through Ernst & Young. The company varies from semester to semester, and so does the specific problem the students are asked to address. For information on the current semester's case, see the research videos on the LibGuide for the course.
Suggested Resources & Strategies: C204 Course Guide
In both C104 and C204, as well as other classes in the curriculum, students are required to cite the sources they use. While this is standard practice in academia, there is no "Business Style Guide," and so students usually end up using APA or MLA. Unfortunately, these styles and the guides that explain them do not cover many of the common sources used for business research. To help make things easier, we've created a citation guide for business resources, which provides examples of many common business sources in both APA and MLA styles.