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MSCH R348 Public Relations Planning and Research

Dr. Esi Thompson

Statistical Databases

When using Census data, it is important to have a firm grasp on what it is you want to accomplish through your research.  To simply explore what information is available, the U.S. Census Bureau provides a broad yet strong explanation.  Before you begin searching for particular data, determine the following factors:

  • Desired format of the data

  • Time period

  • Aggregated data versus information on individuals

  • Comparing multiple locations to each other versus comparing multiple characteristics of one location

Once you have specific questions in mind, the descriptions of the resources included in this guide should be able to point you in the right direction.