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Business/SPEA Library
A PESTLE analysis considers how various factors affect the marketplace and is used by companies and other organizations as a basis for strategic decision making and marketing, among other things. While business decisions are often financially motivated, the six factors considered in a PESTLE (political, economic, sociocultural, technological, legal and environmental) consider the broader context in which the organization is operating, rather than focusing exclusively on the monetary.
POLITICAL | ECONOMIC | SOCIAL/CULTURAL | ||
Examples include:
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Examples include:
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Examples include:
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TECHNOLOGICAL | LEGAL | ENVIRONMENTAL | ||
Examples include:
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Examples include:
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Examples include:
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IU Libraries offers access to a variety of statistics, reports and analysis that focus on different combinations of these factors; some include all six, while others may consider only one or two. The resources below are grouped by which factors are covered.
P E S T L E
P E S T L E
P E S T L E
P E S T L E
P E S T L E
P E S T L E