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BUS D271 Doing Business in Japan

Country Reports

 

Understanding the local context is key to successful business, A PESTLE analysis considers how various factors affect the marketplace and is used by companies and other organizations as a basis for strategic decision making and marketing, among other things. While business decisions are often financially motivated, the six factors considered in a PESTLE (political, economic, sociocultural, technological, legal and environmental) consider the broader context in which the organization is operating, rather than focusing exclusively on the monetary. A PEST analysis, as you would expect, just includes the political, economic, sociocultural, technological aspects of a country.

You can find a PESTLE for Japan in Marketline, and a PEST in Passport GMID. You can also get Political Risk Reports for Japan from Business Source Complete.

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