Library Research Guides: 1Kelley Consulting (Spring 2021): Home

Background on Minority Women Entrepreneurs

For recent articles on what's happening with businesses owned by minority women, you can search Business-focused databases like Business Source Complete, EBSCO Management and Entrepreneurial Studies. Search all three by going to any one, choosing “select databases” above the search bar and choosing the others. Try searches like:

(black or latin* or minority) and "WOMEN-owned business enterprises"
(black or latin* or minority) and women and entrepreneur*

Don't forget to use the date slider on the left to screen out older articles.

Business Source Complete
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Regional, national and international business, financial, banking and industry publications.
EBSCO Management Collection
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Full text articles from 1,200 business sources and 10,000 company profiles.
Entrepreneurial Studies Source
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Tool for business students and researchers, providing insight on topics relevant to entrepreneurship and small businesses. Contains full text for business journals, magazines and reference books, case studies and company profiles.

Also includes videos with transcripts and related articles from the Harvard Faculty Seminar Series and Vator.TV, a social network site for high-tech entrepreneurs.

Some Reports to Consider

Here are some reports and search terms for industries, markets and consumers that may help you understand the landscape in which your clients are operating.

	MOVE AND BLOOM	FLY GIRL LASHES	RAZOR’S IMAGE	UNDERCONSIDERATION
IBISWorld	Physical Therapy Rehabilitation Centers ; Alternative Healthcare Providers in the US	Beauty, Cosmetics & Fragrance Stores	Barber Shops ; Hair & Nail Salons in the US	Graphic Designers in the US ; Digital Printing in the US ; Promotional Products in the US
Marketline		Make-Up in the United States	Haircare in the United States
First Research	Rehabilitation Therapy Services	Cosmetics, Beauty Supply & Perfume Stores	Hair Care Services	Graphic Design Services
Mintel	Health Management Trends ; Changing Face of US Healthcare ; Exercise Trends	Beauty Retailing ; Gen Z Beauty Consumer; Perceptions of Beauty across Generations	Personal Care Consumer ; Shampoo, Conditioner and Hairstyling Products ; Black Haircare ; Shaving and Hair Removal
Statista	Search: pain management physical therapy senior exercise etc.	Search: lashes	Search: salon barber haircare etc.	Search: graphic design

Marketing and Demographics

Mintel Reports
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Market research reports covering US and International markets with an emphasis on consumer products and industries. See this video for an overview of this database.
Passport GMID (Global Market Information Database)
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Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries

Please note: Access is permitted for IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. In-depth reports on consumer, industrial, and service markets around the world, searchable by industry, country, consumer, company, and geographic region. The Global Market Information Database (GMID) offers business intelligence reports on countries, companies, markets and consumers; it covers over 350 markets and 207 countries.
Simmons Insights
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Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits

Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.
Statista
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Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.

Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
SimplyAnalytics
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Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.
SMA: Sports Market Analytics
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Market research from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from various magazines.

Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting and marketing.

Industry/Market Resources

IBISWorld
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A comprehensive collection of Industry Market Research and Industry Risk Ratings.
Mergent Intellect
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To access Dun & Bradstreet's First Research industry reports, scroll down on the home page and select "First Research." You will be prompted to enter your IU email address. You will then be routed to the search page for the industry reports where you can search by keyword or NAICS or SIC code.
Passport GMID (Global Market Information Database)
- This link opens in a new window
Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries

Please note: Access is permitted for IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. In-depth reports on consumer, industrial, and service markets around the world, searchable by industry, country, consumer, company, and geographic region. The Global Market Information Database (GMID) offers business intelligence reports on countries, companies, markets and consumers; it covers over 350 markets and 207 countries.
MarketLine Advantage
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Original industry and company reports based on published research and primary and secondary data sources.
ProcurementIQ
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Access to procurement reports covering a multitude of indirect purchasing lines. Reports range from 15-20 pages, cover product/service pricing dynamics, product characteristics that affect the purchasing decision, supplier benchmarking and supply chain risks, and negotiation questions and tactics.

News and Literature Resources

To access news articles and trade publication for background information, trends and case studies, use these resources:

ABI/INFORM Collection
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Contains more than 2,890 publications, offering the latest business and financial information, management techniques, business trends, management practice and theory, corporate strategy and tactics, and the competition environment.
Business Source Complete
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Regional, national and international business, financial, banking and industry publications.
Factiva
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Contains more than 25,000 sources including The Wall Street Journal, The Financial Times, and the Dow Jones and Reuters newswires.
Nexis Uni
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Includes articles from international newspapers, magazines, transcripts, legal research and medical journals.

Finding Local Companies

You can use Reference USA or Simply Analytics to get lists of companies by city or zipcode. Search by keyword, or by NAIC or SIC code for particular industries.

Reference Solutions
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Detailed information on more than 14 million US businesses, 210 million US residents, 855,000 US health care providers as well as 12 million Canadian businesses.
SimplyAnalytics
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Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.

1Kelley Consulting (Spring 2021)

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