Below are suggested library resources that house information to help answer your "Topics to Consider" questions listed in the case. If you have questions about how to use any of these, schedule a research consultation or contact us via the e-mail link or chat widget in the left navigation of this guide.
In addition to looking at company websites and advertising to get a sense of both a company's offerings and their approach to marketing, try these databases to build an understanding of the competitive landscape.
Use the "Research" tab to find databases by subject/discipline. The Business subject page has a curated list of business databases, or consult the A-Z Database link for a list of all the Indiana University Bloomington subscription databases. These resources must be accessed through the Libraries website or portals like this guide.
Examples of how to cite business information in both MLA and APA citation formats.