This guide will assist in conducting research around different aspects (i.e., industry, competitors, concept, consumers, and operations) of a business plan. The resources listed in the "Getting Started" box provide examples of business plans, a high-level overview of the planning process, and advice on how-to develop each aspect of your plan. If you have questions about the resources or strategies in this guide or need further assistance, contact the Business/SPEA Information Commons, schedule a research consultation, or use the "Get Help" widget in this guide.
When producing written and oral outcomes, cite the following:
The Business/SPEA Citation Guide provides examples of how to cite information from business databases in both APA and MLA citation style.