BUKD X502 Project in Healthcare
Instructor: Threlkeld
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Patient Demographics Resources
Below is a select list of databases provided by the IUB Libraries that can be used to investigate target consumers (demographics, lifestyle/psychographics, analysis). A full list of databases that house marketing information can be found here.
- Centers for Medicare & Medicaid ServicesAccess to CMS data including several patient datasets as well other aspects of health care.
- Mintel ReportsMarket research reports for consumer groups as well as product/service areas.
- Simmons InsightsRun crosstabs on U.S. consumer demographics, attitudes and behaviors, media usage, and buying habits.
- USA Health Data (Princeton Libguide)Research portal created by Princeton that references several patient datasets.
Searching Simmons OneView
Pace University has created a number of videos on how to search Simmons OneView.