Consumer research and demographics influence how to tailor a marketing plan to target particular sector.
Investigate potential consumer markets and get demographics information with these resources.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
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4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Associations can help articulate demographics through member lists, company sponsors, and media event reporting.
Explore these associations supporting hybrid/electric cars for more information.