Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

BUS C570 Strategic Marketing Management

Instructor: Talbott

Industry Research

Use the database below to find industry profiles

  • Mintel Reports (Mintel Oxygen)
    • Check out Analyst Reports in the following areas
      • Sector: Automotive
      • Theme: Ethical & Green
      • Demographics reports
    • Search by keyword or browse via Category Overview
  • IBISWorld
    • Includes industry profiles on US and Global Automotive Sales
    • Contains Key Success Factors and Major Markets by industry
  • MarketLine Advantage
    • Find country-specific industry profiles by Industry or Country Name
    • Includes marketplace descriptions and major company profiles
  • Passport GMID
    • Interactive dashboard allows users to build customized reports by industry and geographic location
    • Tip: Start with "Find Analysis" search box and select "Industries," then limit geographically

Article Searching

Explore the hybrid & electric car industry via Article Databases

  • Search a variety of keywords for wider research coverage
    • "hybrid cars"
    • "alternative fuel vehicles"
    • "hybrid-electric vehicle" or "HEV"
    • "sustainable transportation"
  • Use filters in database to limit by Geography, Publication Date, and Source Type 
  • Limit by "Full-Text Only" for online access