Library Research Guides: BUS C570 Strategic Marketing Management: Industry Information: Hybrid/Electric Cars

Industry Research

Use the database below to find industry profiles

Mintel Reports (Mintel Oxygen)
- Check out Analyst Reports in the following areas
  - Sector: Automotive
  - Theme: Ethical & Green
  - Demographics reports
- Search by keyword or browse via Category Overview
IBISWorld
- Includes industry profiles on US and Global Automotive Sales
- Contains Key Success Factors and Major Markets by industry
MarketLine Advantage
- Find country-specific industry profiles by Industry or Country Name
- Includes marketplace descriptions and major company profiles
Passport GMID
- Interactive dashboard allows users to build customized reports by industry and geographic location
- Tip: Start with "Find Analysis" search box and select "Industries," then limit geographically

Mintel Reports
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Consumer reports containing analyst projections, demographic breakdowns, and marketing strategies on a variety of topics.
IBISWorld
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Over 700 industry reports. US-focused, but contains a limited amount of globally-oriented reports.
MarketLine Advantage
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Contains country-specific industry reports in addition to information on companies, countries, and products.
Passport GMID (Global Market Information Database)
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Passport GMID focuses on global industry profiles broken down by region and country.

Please note: Access is permitted for IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. In-depth reports on consumer, industrial, and service markets around the world, searchable by industry, country, consumer, company, and geographic region. The Global Market Information Database (GMID) offers business intelligence reports on countries, companies, markets and consumers; it covers over 350 markets and 207 countries.

Explore the hybrid & electric car industry via Article Databases

Search a variety of keywords for wider research coverage
- "hybrid cars"
- "alternative fuel vehicles"
- "hybrid-electric vehicle" or "HEV"
- "sustainable transportation"
Use filters in database to limit by Geography, Publication Date, and Source Type
Limit by "Full-Text Only" for online access

Business Source Complete
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Article database containing industry profiles, trade publications, news articles, and other business-oriented resources.
ABI/INFORM Collection
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ABI/INFORM Complete covers over 2,890 publication titles, with more than 1,920 available in full text. International in scope, it offers the latest business and financial information, management techniques, business trends, management practice and theory, corporate strategy and tactics, and the competitive environment.