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BUS C570 Strategic Marketing Management

Instructor: Talbott

Industry Research

Use the database below to find industry profiles

  • Mintel Reports (Mintel Oxygen)
    • Check out Analyst Reports in the following areas
      • Sector: Automotive
      • Theme: Ethical & Green
      • Demographics reports
    • Search by keyword or browse via Category Overview
  • IBISWorld
    • Includes industry profiles on US and Global Automotive Sales
    • Contains Key Success Factors and Major Markets by industry
  • MarketLine Advantage
    • Find country-specific industry profiles by Industry or Country Name
    • Includes marketplace descriptions and major company profiles
  • Passport GMID
    • Interactive dashboard allows users to build customized reports by industry and geographic location
    • Tip: Start with "Find Analysis" search box and select "Industries," then limit geographically

Article Searching

Explore the hybrid & electric car industry via Article Databases

  • Search a variety of keywords for wider research coverage
    • "hybrid cars"
    • "alternative fuel vehicles"
    • "hybrid-electric vehicle" or "HEV"
    • "sustainable transportation"
  • Use filters in database to limit by Geography, Publication Date, and Source Type 
  • Limit by "Full-Text Only" for online access