Library Research Guides: SOAD M308 Brand Management and Advertising: Demographics Databases

Demographics Databases

SimplyAnalytics
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Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work.
Allows users to:
-Access thousands of demographic, business, and marketing data variables.
-Develop interactive thematic maps and export high-resolution images to word processing or presentation software.
-Select, sort, and compare data across multiple locations and build custom reports that can be exported to a spreadsheet for additional functionality.
-Explore historical census data to understand how regions change over time and use estimates and projections to analyze current and future trends.
-Make informed personal and business-related decisions by asking questions like “what are the social and demographic characteristics of my neighborhood?” and “where should I locate my retail store?”
Social Explorer
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Access to data maps, profile reports, demographic data, and data elements and variables. Includes interactive tools that allow users to create and share maps, presentations and tables, or compare and analyze data. Includes access to current and historical demographic data.

US Census Bureau
Census Bureau's Community Surveys
Search by County to find demographic information on wages, education, housing and more.
US Bureau of Labor Statistics Consumer Expenditure Survey
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. The CE program provides these data in tables, LABSTAT database, news releases, reports, and public use microdata files.
US Bureau of Labor Statistics American Time Use Survey (ATUS)
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.