BUS M546: Marketing Strategy Practicum

Explores 100 major marketing strategies for some of the top global and emerging brands and social movements. Entries profile major product/service, mobile app, social media, brand development, packaging, and other media strategies.

Understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders.

With a world of options at their fingertips, today's purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level.

The vast majority of word of mouth happens offline, in everyday conversations. Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.

Explains how category creation has become the Holy Grail of marketing and how it can be planned and orchestrated. Use the same tactics that other category-defining companies have used to delight customers, employees, and investors.

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s but is nowadays encountering a resurgence due to a confluence of trends driving the global business world. Provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners.

Authors Miller and Lim demystify the application of data analytics to marketing in any size business.