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BUS C204 Business Writing SU 2021

Basics of Business Research

This guide will help you learn which databases have what kinds of information:

Industry, Market and Consumer information

News, Popular Press and Academic Research

The news/article databases below contain information on a wide variety of topics, from consumer attitudes and trends, to research on marketing initiatives. Depending on what you're searching for, useful phrases might include


  • (houseplants or "house plants") 
  • florist
  • ("consumer attitudes" or "consumer behavior")
  • trend
  • (marketing or advertising)
  • ("generation z" or genz)
  • ("social media" or Facebook or Instagram or TicTok)
  • ("subscription services" or "retail subscriptions")
  • ("loyalty program" or "rewards program")
  • "experiential retail"

Combine these (or add additional phrases) to find specific research and articles. For example:

("subscription services" or "retail subscriptions") and ("consumer attitudes" or "consumer behavior")
("social media" or Facebook or Instagram or TicTok) and (marketing or advertising)
("generation z" or genz) AND influencers

General Library Resources

  IUB Libraries Website

Use the "Research" tab to find databases by subject/discipline. The Business subject page has a curated list of business databases, or consult the A-Z Database link for a list of all the Indiana University Bloomington subscription databases. These resources must be accessed through the Libraries website or portals like this guide.

   Business/SPEA Citation Guide

Examples of how to cite business information in both MLA and APA citation formats.