This guide will help you learn which databases have what kinds of information:
The news/article databases below contain information on a wide variety of topics, from consumer attitudes and trends, to research on marketing initiatives. Depending on what you're searching for, useful phrases might include
Combine these (or add additional phrases) to find specific research and articles. For example:
("subscription services" or "retail subscriptions") and ("consumer attitudes" or "consumer behavior")
("social media" or Facebook or Instagram or TicTok) and (marketing or advertising)
("generation z" or genz) AND influencers
Use the "Research" tab to find databases by subject/discipline. The Business subject page has a curated list of business databases, or consult the A-Z Database link for a list of all the Indiana University Bloomington subscription databases. These resources must be accessed through the Libraries website or portals like this guide.
Examples of how to cite business information in both MLA and APA citation formats.