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Business/SPEA Library
You can search all three of the databases below at the same time by choosing any one of them and clicking the "Choose Databases" link above the search box and selecting the others from the popup window that appears. Click OK and then search as usual.
Search phrases like these will help you locate research on PR campaigns and public attitudes about flu vaccines:
(flu or influenza) and (vaccin* or immunization) and outreach
(flu or influenza) and (vaccin* or immunization) and (advertising or "public relations")
(flu or influenza) and (vaccin* or immunization) and (perception or opinion or attitude)
(flu or influenza) and (vaccin* or immunization) and campaign
Be sure to look past the first page of search results. Databases don't know what you're trying to do, so when they say they've sorted things by relevance, don't believe them; the best things are probably not on the first page.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.