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Business/SPEA Library
You can search all three of the databases below at the same time by choosing any one of them and clicking the "Choose Databases" link above the search box and selecting the others from the popup window that appears. Click OK and then search as usual.
Search phrases like these will help you locate research on PR campaigns and public attitudes about flu vaccines:
(flu or influenza) and (vaccin* or immunization) and outreach
(flu or influenza) and (vaccin* or immunization) and (advertising or "public relations")
(flu or influenza) and (vaccin* or immunization) and (perception or opinion or attitude)
(flu or influenza) and (vaccin* or immunization) and campaign
Be sure to look past the first page of search results. Databases don't know what you're trying to do, so when they say they've sorted things by relevance, don't believe them; the best things are probably not on the first page.
CINAHL Complete is a comprehensive source of full text for nursing & allied health journals, providing full text for more than 1300 journals indexed in CINAHL. Includes indexing for more than 5000 journals and searchable cited references for more than 1460 journals. This authoritative file contains full text for many of the most used journals in the CINAHL index - with no embargo. With more than 3.9 million records dating back to 1937, CINAHL Complete is the definitive research tool for all areas of nursing and allied health literature.
Indexes foreign language journals, books, research reports, patents and standards, dissertations, conference proceedings, annual reports, public health, developing country information, and other difficult to obtain material. The resource covers biomedical life sciences, public health, health promotion, public health emergencies, epidemiology and biostatistics, environmental and occupational health, nutrition and food sciences, infectious diseases and parasitology, tropical and international health, and health systems.
Global Health brings together the resources of two internationally renowned databases - the Public Health and Tropical Medicine (PHTM) database, previously produced by the Bureau of Hygiene and Tropical Diseases (BHTD), and the human health and diseases information extracted from CAB ABSTRACTS.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.
Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
Allows users to:
-Access thousands of demographic, business, and marketing data variables.
-Develop interactive thematic maps and export high-resolution images to word processing or presentation software.
-Select, sort, and compare data across multiple locations and build custom reports that can be exported to a spreadsheet for additional functionality.
-Explore historical census data to understand how regions change over time and use estimates and projections to analyze current and future trends.
-Make informed personal and business-related decisions by asking questions like “what are the social and demographic characteristics of my neighborhood?” and “where should I locate my retail store?”