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Consumer Demographics, Attitudes and Behaviors
Try these sources for information on demographics and market research on consumer attitudes, behaviors and opinions
- Mintel Reports
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Market research reports covering US and International markets with an emphasis on consumer products and industries. See this video for an overview of this database. - Statista
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Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts. - Simmons Insights
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Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits - SimplyAnalytics
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Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. PLEASE NOTE: Users may "sign in as guest," or register for an individual account if they would like to save their work. - Passport GMID: Global Market Information Database
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Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries
Marketing Literature
- Business Source Complete
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Regional, national and international business, financial, banking and industry publications. - EBSCO Management Collection
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Full text articles from 1,200 business sources and 10,000 company profiles.
Article Search
Business Source Complete, ProQuest Business and EBSCO Management are examples of literature databases. In databases like these, the language you use when searching matters more than you might think. Use the tips on the Effective Searching tab to improve your results.
| For this concept | Start with words like |
| Gen Z | ("Gen Z" OR GenZ OR "generation z") |
| socially responsible companies | ("mission driven retail" OR sustainab* or eco* or "fair trade") |
| clothing | (clothing OR fashion OR apparel) |
| Consumer psychology | ("consumer attitudes" or "consumer behavior") |
| Purchase drivers | ("purchase intention" or "path to purchase" or "willingness to pay" or "shopping journey") |
| Mobile/online shopping | (mobile or online or ecommerce) and (shop* or purchas*) |
| Marketing | (marketing or advertising) |
| "grass roots" Marketing | ("word of mouth" OR EWOM OR influencer) |
Examples:
("Gen Z" OR GenZ OR "generation z") AND (marketing or advertising)
(clothing OR fashion OR apparel) AND ("word of mouth" OR EWOM OR influencer)
Note: Not every combination of search terms will be useful, and these suggestions and examples are not exhaustive: You will need to come up with additional terms for other ideas you are interested in researching.
Doing multiple searches and looking at several pages of results is the key to success.
Fashion Marketing eBooks
Communicating Fashion Brands by ISBN: 9780429464423Publication Date: 2020-02-19This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Outlines ways of maintaining relevant and consistent brand narratives in the 21st century. Written for scholars and practitioners, this book is a blend of theory and practice across the fields of fashion, communication and branding.
Engaging with Fashion by ISBN: 9789004382428Publication Date: 2018-11-29Through a series of articles this book shows the 'ways' through which we can approach fashion. The articles are organized around the following six sections: marketing, consuming, educating, communicating, embodying and positioning - each with a mix of research approaches and strategies.
Fashion MediaISBN: 9780857853066Publication Date: 2013-11-21Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this work provides an examination of the role and significance of fashion and media. Topics include historic magazine cultures, contemporary digital innovations, art and film, exploring themes such as gender, ethnicity, design, taste and authorship.
Visual Merchandising, Third Edition by ISBN: 9781780676876Publication Date: 2016-02-16Reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. Presented through color photographs, diagrams of floor layouts, and store case studies. Includes a glossary of terms used in the industry.
Industry Information and Trends
Understanding wider industry trends and market forces can be helpful when advising a company. Start with these databases.
- WGSN Fashion
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Comprised of a 12-year archive with 5 million images and 600,000 pages of information. Offers online trend-analysis and a research service that provides creative and business intelligence for the apparel, style, design and retail industries. - WWD
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Access to the most current year of the fashion industry trade journal.
IUB Affiliates: To register for access to the Digital Daily, visit https://go.iu.edu/3j15 and create a personal account using your @indiana.edu or @iu.edu email address. Once activated, you will receive an emailed link to the Digital Daily each day. You can also use the account to access the Digital Daily directly on the WWD website and access the WWD mobile app. - IBISWorld
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A comprehensive collection of Industry Market Research and Industry Risk Ratings. - Mergent Intellect
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Provides access private and public U.S and international business data, industry news, facts and figures, executive contact information, and the ability to access industry profiles. (Find information previously accessed through Hoover's here.) - Passport GMID: Global Market Information Database
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Please note: Euromonitor allows access to IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. Passport is a global market research database encompassing historical and forecasted statistics, reports & interactive tools on industries, economies and consumers in 210 different countries and territories. Passport also tracks the effects of COVID-19 for 50 different countries
News & Popular Press
IU Libraries has several databases that let you search across a wide variety of newspapers and magazines, as well as offering direct access to some local and national newspapers.
- Access World News
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Includes electronic editions of hundreds of large and small U.S. newspapers and titles worldwide. - Herald-Times
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Local newspaper for Bloomington, Indiana, and surrounding communities. Users may access the E-Edition of the HTO here.
- Factiva
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Provides full-text access to national and international newspapers, trade publications, business newswires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, and historical market data. - Nexis Uni
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Includes articles from local, regional, national and international newspapers, magazines, online journals, television and radio broadcasts, newswires and blogs, transcripts, and legal research, as well as federal and state cases and statutes, including U.S. Supreme Court decisions since 1790. - New York Times Online
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Access to nytimes.com and via apps. Additional access options for the New York Times are available.
IUB Affiliates: To register for access, go to http://go.iu.edu/registerNYT. Students will be prompted to provide their anticipated graduation date in order to complete the registration process. Once activated, you can access all content at NYTimes.com from a Web browser, as well as via NYTimes.com smartphone and tablet apps, from any location. Students will need to renew the IUB Group Pass annually. Faculty will need to renew every 4 years.
Click more for complete activation and renewal instructions, access for unaffiliated users, and additional access options.
Company Information
Find information on companies to learn more about strategies and the competitive landscape.
- MarketLine Advantage
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Original industry and company reports based on published research and primary and secondary data sources. - PrivCo
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PLEASE NOTE: INDIVIDUAL REGISTRATION WITH AN OFFICIAL INDIANA UNIVERSITY EMAIL ACCOUNT IS REQUIRED TO ACCESS THIS RESOURCE. PrivCo is a source for business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies. - Reference Solutions
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Detailed business and consumer data on businesses in both the U.S. and Canada. Includes directory information, health care, and residential listings. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.
Visuals: Finding and Editing
- Fashion Photography Archive
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Resource containing more than 775,000 high-quality runway, backstage, and street style images. Curated by Editor-in-Chief Valerie Steele, Director of the Museum at FIT in New York. - ARTstor
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A digital image library of over 2.5 million digital images in the areas of art, architecture, the humanities, and social sciences. PLEASE NOTE: to save or download images, users must register for an individual account. - Berg Fashion Library
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Collection of scholarly, multidisciplinary information on all aspects of dress and fashion worldwide, from prehistory to present day.
- LinkedIn LearningAccess to tutorials for image and layout software.
- Adobe Stock Images InformationA page from IU's Knowledge Base that explains hoe to get started with Adobe Stock Images, which requires that you be signed up for Creative Cloud with IU. Thousands of high-quality images are available.
Citation and Style Guides
Citation involves properly crediting the authors of information sources used in a paper or presentation. You will need to cite if sources are directly quoted and/or paraphrased or if reading a source contributed to the ideas presented.
Always cite your sources.
Different disciplines use certain citation styles. Use these Quick Style Guides, the full citation manuals, or ask library staff for citation assistance.
Quick Style Guides
- APA Style Guide
- Business/SPEA Citation Guide
- Purdue OWL APA Guide
- MLA Style Quick Guide
- Chicago Style Quick Guide
- APA Style Quick Guide
- Citing U.S. Government Publications
Full Style Manuals
Publication Manual of the American Psychological Association by Call Number: Wells Library - Undergraduate Services - Reference BF76.7 .P83 2010ISBN: 9781433805592Publication Date: 2009-07-15
The Chicago Manual of Style by Call Number: Wells Library - Undergraduate Services - Core Collection--Z253 .U69 2010ISBN: 9780226104201Publication Date: 2010-08-01
MLA Handbook for Writers of Research Papers by Call Number: Wells Library - Undergraduate Services - Core Collection LB2369 .G53 2009ISBN: 9781603290241Publication Date: 2009-01-01
Other Citation Resources: