Library Research Guides: Kelley Direct on Campus: Marcus Theatres Live Case: Home

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Welcome to the Library Guide for Kelley On Campus 2021. Some of the links below will be helpful as rigorous/ authoritative resources for your research before you get to campus (for your ‘As Is’ analysis) and also during your time in Bloomington working on your recommendation for Marcus Theatres

IBISWorld
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"Movie Theaters in the US Industry" Report
"Video Streaming Services in the US" Report
MarketLine Advantage
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"Marcus Corporation" company profile
Statista
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Statistics on user habits.
"Film industry in the United States" 141 page report
"Box Office" 67 page report on box office returns and COVID-19 impact
"Attendance at AMC Theatres"
"Attendance Cinemark Theatres from 2006 to 2020"
"Driving Decision to not return or go less to theaters after COVID-19"
"Video streaming in the U.S.: An industry in flux"
"Digital Media Report - Video-on-Demand"
"Digital video in the U.S."

Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
Mergent Online
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Good source for financial information on Marcus Corporation, including annual reports.

Access to U.S. Company Data and International Company Data. Allows users to access reports on companies based around the world, searching by company name or ticker symbol, or searching across all global boundaries to find companies that match specific financial and/or textual search criteria. Also includes detailed information, such as history, property, subsidiaries, officers and directors, long-term debt, and capital stock. Financial statements are presented in "as-reported" form and in native currencies.
Mergent Intellect
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Look for "First Research" which are about halfway down the page.
"Movie Theaters" Report
"Motion Picture Production & Distribution" Report
Mintel Reports
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"Digital Video: Incl Impact of COVID-19 - US - July 2020" Report

Examples from Statista

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National Association of Theatre Owners Data
U.S. and Canada Box Office Grosses
U.S. and Canada Admissions
Average U.S. Ticket Prices
Number of U.S. Movie Screens (as of March 2020)
Number of U.S. Cinema Sites (as of March 2020)
Top 10 Circuits (as of July 2020)

SimplyAnalytics
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Movie attendance by city, state, year
Simmons Insights
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Behavior of movie-goers, mostly responses to ads or product placement, also genres and some specific movies

Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.
ABI/INFORM Collection
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(cinemas OR "movie theaters") AND COVID
Searches in ABI Inform for "Marcus Theaters" also yield transcripts of Marcus Corp conference calls.

Comprised of ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline. Notable periodicals include The Economist, Sloan Management Review, and the Wall Street Journal.
Film & Television Literature Index with Full Text
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This database searches industry related publications such as Box Office, Cinema Technology, Hollywood Reporter, and numerous others.

Also includes Variety movie reviews from 1914 to present and over 65,000 images from the MPTV Image Archive.

Deloitte: Digital Media Trends, the Future of Movies
This report investigates how the movie industry might move forward in the wake of the pandemic.

Kelley Direct on Campus: Marcus Theatres Live Case

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