Library Research Guides: Kelley Direct on Campus: Marcus Theatres Live Case: Home

Recommended reports for this topic

Welcome to the Library Guide for Kelley On Campus 2021. Some of the links below will be helpful as rigorous/ authoritative resources for your research before you get to campus (for your ‘As Is’ analysis) and also during your time in Bloomington working on your recommendation for Marcus Theatres

IBISWorld
- This link opens in a new window
"Movie Theaters in the US Industry" Report
"Video Streaming Services in the US" Report
MarketLine Advantage
- This link opens in a new window
"Marcus Corporation" company profile
MarketLine offers a collection of company, industry, financial, product and country information, research and data extending over all major marketplaces and industries. A searchable online business information service using published desk research and secondary data sources to create three different types of profiles. Company profiles include company overviews, business descriptions, company history, executive listings, product listings, locations, news, and commentary. Industry profiles contain: 5-year historical and 5-year forecast market values and/or volumes; market segmentations; company and/or product market shares; explanatory text identifying major trends and significant growth points; and analysis of each market's competitive landscape, including main players, distribution channels, and regulatory issues. Each country profile includes a description of the country's economic performance and GDP, an assessment of its potential for development, and detailed market and industry analysis of the country's business environment. Profiles are supplemented by a "news & comment" section.
Statista
- This link opens in a new window
Statistics on user habits.
"Film industry in the United States" 141 page report
"Box Office" 67 page report on box office returns and COVID-19 impact
"Attendance at AMC Theatres"
"Attendance Cinemark Theatres from 2006 to 2020"
"Driving Decision to not return or go less to theaters after COVID-19"
"Video streaming in the U.S.: An industry in flux"
"Digital Media Report - Video-on-Demand"
"Digital video in the U.S."
Provides access to data from numerous institutes and sources. The portal offers four languages: English, German, French, and Spanish. The German platform focuses on content about DACH-countries; the international platform incorporates international data. The French and Spanish platforms provide country specific data in their respective languages.
Mergent Online
- This link opens in a new window
Good source for financial information on Marcus Corporation, including annual reports.
Access to U.S. Company Data and International Company Data. Allows users to access reports on companies based around the world, searching by company name or ticker symbol, or searching across all global boundaries to find companies that match specific financial and/or textual search criteria. Also includes detailed information, such as history, property, subsidiaries, officers and directors, long-term debt, and capital stock. Financial statements are presented in "as-reported" form and in native currencies.
Mergent Intellect
- This link opens in a new window
Look for "First Research" which are about halfway down the page.
"Movie Theaters" Report
"Motion Picture Production & Distribution" Report
Mintel Reports
- This link opens in a new window
"Digital Video: Incl Impact of COVID-19 - US - July 2020" Report
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.

Access and downloading instructions:
1. All users will have to agree to the Academic permissions and prohibitions, which prohibits systematic copying, use without attribution, use for commercial purposes, or distribution to non-IUB students and employees.
2. After accepting the above permissions and prohibitions, you must create an individual profile in order to download reports.
3. Select "Log into your profile..." to create a new (or log into an existing) Mintel profile.
4. After logging in, downloading is available by either using the direct download option for a report or by using the My Presentations feature which also offers the direct download option for the report.

Examples from Statista

Other potentially useful resources

National Association of Theatre Owners Data
U.S. and Canada Box Office Grosses
U.S. and Canada Admissions
Average U.S. Ticket Prices
Number of U.S. Movie Screens (as of March 2020)
Number of U.S. Cinema Sites (as of March 2020)
Top 10 Circuits (as of July 2020)

SimplyAnalytics
- This link opens in a new window
Movie attendance by city, state, year
Allows users to:
-Access thousands of demographic, business, and marketing data variables.
-Develop interactive thematic maps and export high-resolution images to word processing or presentation software.
-Select, sort, and compare data across multiple locations and build custom reports that can be exported to a spreadsheet for additional functionality.
-Explore historical census data to understand how regions change over time and use estimates and projections to analyze current and future trends.
-Make informed personal and business-related decisions by asking questions like “what are the social and demographic characteristics of my neighborhood?” and “where should I locate my retail store?”
MRI-Simmons Insights
- This link opens in a new window
Behavior of movie-goers, mostly responses to ads or product placement, also genres and some specific movies
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.
ABI/INFORM Collection
- This link opens in a new window
(cinemas OR "movie theaters") AND COVID
Searches in ABI Inform for "Marcus Theaters" also yield transcripts of Marcus Corp conference calls.
Comprised of ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline. Notable periodicals include The Economist, Sloan Management Review, and the Wall Street Journal.
Film & Television Literature Index with Full Text
- This link opens in a new window
This database searches industry related publications such as Box Office, Cinema Technology, Hollywood Reporter, and numerous others.
Also includes Variety movie reviews from 1914 to present and over 65,000 images from the MPTV Image Archive.

Deloitte: Digital Media Trends, the Future of Movies
This report investigates how the movie industry might move forward in the wake of the pandemic.

Kelley Direct on Campus: Marcus Theatres Live Case

Business/SPEA Library

Get Help

Recommended reports for this topic

Examples from Statista

Other potentially useful resources

Featured Databases

IU Libraries

Kelley Direct on Campus: Marcus Theatres Live Case

Recommended reports for this topic

Examples from Statista

Other potentially useful resources

Social media

Additional resources

Featured Databases

IU Libraries