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BUS C204/C205 Business Communication

Graham, Steiner-Williams, Charlesworth, Bunger, Kelly, Perry, Cattani, Guschwan, Cannon, Watson, Douglas, Goddin, McNellen, Chen, Hall, Thomas, Clark, Barwick, Heidewald

Industry & Company Reports: Trends, Products, & Economic Drivers

Marketing, Brand Awareness, and Demographics

Journal and News Articles on Industry Trends and Marketing

Some useful search phrases include:

  • "software as a service or saas or software-as-a-service"
  • "audience response systems" OR "student response systems"

You may also add the following phrase to capture marketing and purchase intention

  • (market* OR purchase)

Technological Innovation

General Library Resources

  IUB Libraries Website

Use the "Research" tab to find databases by subject/discipline. The Business subject page has a curated list of business databases, or consult the A-Z Database link for a list of all the Indiana University Bloomington subscription databases. These resources must be accessed through the Libraries website or portals like this guide.

   Business/SPEA Citation Guide

Examples of how to cite business information in both MLA and APA citation formats.