Some useful search phrases include:
You may also add the following phrase to capture marketing and purchase intention
Use the "Research" tab to find databases by subject/discipline. The Business subject page has a curated list of business databases, or consult the A-Z Database link for a list of all the Indiana University Bloomington subscription databases. These resources must be accessed through the Libraries website or portals like this guide.
Examples of how to cite business information in both MLA and APA citation formats.