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D271: Global Business Analysis: Brazil

Instructor: Kovacs

PESTLE Analysis

A PESTLE analysis considers how various factors affect the marketplace and is used by companies and other organizations as a basis for strategic decision making and marketing, among other things. While business decisions are often financially motivated, the six factors considered in a PESTLE (political, economic, sociocultural, technological, legal and environmental) consider the broader context in which the organization is operating, rather than focusing exclusively on the monetary.

POLITICAL ECONOMIC SOCIAL/CULTURAL

Examples include:

  • Government policy
  • Governmental stability
  • Trade regulations/restrictions
  • Foreign policy
  • Corruption

Examples include:

  • Economic growth
  • Interest rates
  • Inflation
  • Employment rates
  • Monetary policy
  • Consumer confidence

Examples include:

  • Age distribution
  • Population growth
  • Equity and diversity
  • Cultural views and customs
TECHNOLOGICAL LEGAL ENVIRONMENTAL

Examples include:

  • Technology infrastructure
  • Innovation
  • Uptake/adoption
  • R&D activity
  • Technology incentives

Examples include:

  • Industry regulations
  • Health & safety regulations
  • Labor laws
  • Intellectual property law
  • Antitrust law

Examples include:

  • Weather
  • Climate change
  • Environmental policy
  • Pollution
  • Sustainability initiatives

IU Libraries offers access to a variety of statistics, reports and analysis that focus on different combinations of these factors; some include all six, while others may consider only one or two. The resources below are grouped by which factors are covered.

PESTLE Resources for Brazil

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